2017财经新媒体发展趋势报告

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1、2017中国财经新媒体发展趋势报告出品单位：特别支持：目录Contents前言···············································01第一章中国财经媒体总体发展情况··································02（一）中国财经媒体行业环境新变化································021、人工智能技术引领传播技术新升级2、财经媒体社会价值进一步凸显3、无边界聚合外驱力发展，财经媒体跨界融合常态化4、万物互联，“互联网”向“物联网”纵深发展5、

2、IP化运作，优质IP成为财经媒体差异化竞争优势（二）中国财经媒体智能化转向··································061、用户：向智媒靠近2、媒体：技术驱动变革3、生态：融合智媒体生态系统建设步入新起点第二章中国财经新媒体行业分析···································11（一）中国财经新媒体市场规模分析································11（二）中国财经新媒体用户画像分析································131、社

3、会人口学特征：男性用户居多、学历普遍较高，年龄多分布在26—40岁2、财经新媒体用户兴趣集中在投资领域3、财经新媒体用户主要分布在一二线城市4、资讯篇幅有限影响用户沉浸度（三）中国财经新媒体盈利模式分析·································16（四）中国财经新媒体行业呈现特点································171、内容价值释放2、人格化深入3、技术驱动第三章财经新媒体发展样本分析···································19（一）案例：21财经A

4、PP打造泛财经生态圈····························191、成立背景2、发展现状3、启示（二）案例：格隆汇通过“个性化+垂直细分”突围························221、成立背景2、发展特征3、现状及启示（三）案例：华尔街见闻探路付费阅读模式·····························241、发展背景2、现状特征3、启示第四章中国财经新媒体发展趋势预测·································26（一）内容生产：从UGC、PGC向OGC的回归·····

5、····················26（二）产品形态：深耕垂直领域的社群模式·····························27（三）流量洗牌：长尾理论下“中小V”的流量突围·························28（四）跨界延伸：财经新媒体介入智能投顾·····························29（五）格局嬗变：金融机构自媒体强力崛起·····························30（六）人机共生：人工智能再造媒体新业态····························

6、·31第五章金V榜——中国财经新媒体影响力排行榜····························32（一）影响力模型与指标选取···································321、影响力模型构建2、最佳金融交易APP评选指标选取（二）2017金V榜年度财经自媒体传播力排行榜··························341、2017年度最具传播力财经自媒体2、金融企业传播影响力排行（三）2017年度最佳金融APP·································36结语····

7、···········································372017中国财经新媒体发展趋势报告前言Introduction从门户兴盛的web1.0时代，到社交媒体崛起的web2.0时代，到大数据、云计算驱动的web3.0时代，再到人工智能引领的web4.0时代，短短数十年时间，互联网技术迅猛发展、快速迭代，财经媒体也随之颠覆重构，新的产品形态与商业模式不断涌现，行业格局发生深刻变化。财经媒体发展的分水岭已经到来，在承压中求变，在挑战中创新，唯有以主动的姿态转型，才能在变化中破浪前行。回望前路，伴随着改革

8、开放孕育而生的中国财经媒体，已经走过39个年头，他们是中国经济与资本市场的观察者、记录者和监督者，在各个历史阶段都发挥着重要作用。放眼当下，大数据、云计算、人工智能、机器学习等力量渗透到新闻采集、生产、分发、消费等各个环节，财经媒体进