presenting to win the art of telling your story外语英文电子书

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1、[TeamLiB]•TableofContentsPresentingtoWin:TheArtofTellingYourStoryByJerryWeissmanPublisher:FinancialTimesPrenticeHallDate:March03,2003PublishedISBN:0-13-046413-9Pages:304InPresentingtoWin:PersuadingYourAudienceEveryTime,theworld's#1presentationconsultantshow

2、showtoconnectwitheventhetoughest,mosthigh-levelaudiences--andmovethemtoaction.JerryWeissmanshowspresentersofallkindshowtodumpthosePowerPointtemplatesonceandforall--andlearntotellcompellingstoriesthatfocusonwhat'sinitfortheirlisteners.Drawingondozensofpracti

3、calexamplesandrealcasestudies,WeissmanshowspresentershowtoidentifytheirrealgoalsandmessagesbeforetheyevenopenPowerPoint;howtostayfocusedonwhattheirlistenersreallycareabout;andhowtocapturetheiraudiencesinthefirstcrucial90seconds.Frombulletsandgraphicstotheef

4、fective,sparinguseofspecialeffects,Weissmancoversallthepracticalmechanicsofeffectivepresentation--andwalksreadersthrougheverystepofbuildingaPowerPresentation,frombrainstormingthroughdelivery.Unlikethetechniquesinotherpresentationbooks,thisbook'seasy,step-by

5、-stepapproachhasbeenprovenwithbillionsofdollarsontheline,inhundredsofIPOroadshowsbeforetheworld'smostjadedinvestors.[TeamLiB][TeamLiB]•TableofContentsPresentingtoWin:TheArtofTellingYourStoryByJerryWeissmanPublisher:FinancialTimesPrenticeHallPubDate:March03,

6、2003ISBN:0-13-046413-9Pages:304CopyrightPraiseforPresentingtoWinFTPrenticeHallFINANCIALTIMESFinancialTimesPrenticeHallBooksPreface:What'sPastIsPrologueIntroduction:TheWizardofAaaahsTheMission-CriticalPresentationTheArtofTellingYourStoryChapter1.YouandYourAu

7、dienceTheProblemwithPresentationsThePowerPresentationPersuasion:GettingfromPointAtoPointBAudienceAdvocacyGettingAha!sChapter2.ThePoweroftheWIIFYWhat'sInItForYou?WIIFYTriggersTheDangeroftheWrong"You"Chapter3.GettingCreative:TheExpansiveArtofBrainstormingTheD

8、ataDumpManagingtheBrainstorm:TheFrameworkFormBrainstorming:DoingtheDataDumpProductivelyFocusbeforeFlowChapter4.FindingYourFlowThe16FlowStructuresWhichFlowStructuretoChoose?GuidelinesforSelectingaFlowSt