(ebook - public speaking) Presenting To Win - The Art Of Telling Your Story.pdf

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1、[TeamLiB]•TableofContentsPresentingtoWin:TheArtofTellingYourStoryByJerryWeissmanPublisher:FinancialTimesPrenticeHallDate:March03,2003PublishedISBN:0-13-046413-9Pages:304InPresentingtoWin:PersuadingYourAudienceEveryTime,theworld's#1presentationconsultantshowshowtocon

2、nectwitheventhetoughest,mosthigh-levelaudiences--andmovethemtoaction.JerryWeissmanshowspresentersofallkindshowtodumpthosePowerPointtemplatesonceandforall--andlearntotellcompellingstoriesthatfocusonwhat'sinitfortheirlisteners.Drawingondozensofpracticalexamplesandreal

3、casestudies,WeissmanshowspresentershowtoidentifytheirrealgoalsandmessagesbeforetheyevenopenPowerPoint;howtostayfocusedonwhattheirlistenersreallycareabout;andhowtocapturetheiraudiencesinthefirstcrucial90seconds.Frombulletsandgraphicstotheeffective,sparinguseofspecial

4、effects,Weissmancoversallthepracticalmechanicsofeffectivepresentation--andwalksreadersthrougheverystepofbuildingaPowerPresentation,frombrainstormingthroughdelivery.Unlikethetechniquesinotherpresentationbooks,thisbook'seasy,step-by-stepapproachhasbeenprovenwithbillio

5、nsofdollarsontheline,inhundredsofIPOroadshowsbeforetheworld'smostjadedinvestors.[TeamLiB][TeamLiB]•TableofContentsPresentingtoWin:TheArtofTellingYourStoryByJerryWeissmanPublisher:FinancialTimesPrenticeHallPubDate:March03,2003ISBN:0-13-046413-9Pages:304CopyrightPrais

6、eforPresentingtoWinFTPrenticeHallFINANCIALTIMESFinancialTimesPrenticeHallBooksPreface:What'sPastIsPrologueIntroduction:TheWizardofAaaahsTheMission-CriticalPresentationTheArtofTellingYourStoryChapter1.YouandYourAudienceTheProblemwithPresentationsThePowerPresentationP

7、ersuasion:GettingfromPointAtoPointBAudienceAdvocacyGettingAha!sChapter2.ThePoweroftheWIIFYWhat'sInItForYou?WIIFYTriggersTheDangeroftheWrong"You"Chapter3.GettingCreative:TheExpansiveArtofBrainstormingTheDataDumpManagingtheBrainstorm:TheFrameworkFormBrainstorming:Doin

8、gtheDataDumpProductivelyFocusbeforeFlowChapter4.FindingYourFlowThe16FlowStructuresWhichFlowStructuretoChoose?GuidelinesforSelectingaFlowSt