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ID:34852898
大小:2.58 MB
页数:229页
时间:2019-03-12
《(ebook - public speaking) Presenting To Win - The Art Of Telling Your Story.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、[TeamLiB]•TableofContentsPresentingtoWin:TheArtofTellingYourStoryByJerryWeissmanPublisher:FinancialTimesPrenticeHallDate:March03,2003PublishedISBN:0-13-046413-9Pages:304InPresentingtoWin:PersuadingYourAudienceEveryTime,theworld's#1presentationconsultantshowshowtocon
2、nectwitheventhetoughest,mosthigh-levelaudiences--andmovethemtoaction.JerryWeissmanshowspresentersofallkindshowtodumpthosePowerPointtemplatesonceandforall--andlearntotellcompellingstoriesthatfocusonwhat'sinitfortheirlisteners.Drawingondozensofpracticalexamplesandreal
3、casestudies,WeissmanshowspresentershowtoidentifytheirrealgoalsandmessagesbeforetheyevenopenPowerPoint;howtostayfocusedonwhattheirlistenersreallycareabout;andhowtocapturetheiraudiencesinthefirstcrucial90seconds.Frombulletsandgraphicstotheeffective,sparinguseofspecial
4、effects,Weissmancoversallthepracticalmechanicsofeffectivepresentation--andwalksreadersthrougheverystepofbuildingaPowerPresentation,frombrainstormingthroughdelivery.Unlikethetechniquesinotherpresentationbooks,thisbook'seasy,step-by-stepapproachhasbeenprovenwithbillio
5、nsofdollarsontheline,inhundredsofIPOroadshowsbeforetheworld'smostjadedinvestors.[TeamLiB][TeamLiB]•TableofContentsPresentingtoWin:TheArtofTellingYourStoryByJerryWeissmanPublisher:FinancialTimesPrenticeHallPubDate:March03,2003ISBN:0-13-046413-9Pages:304CopyrightPrais
6、eforPresentingtoWinFTPrenticeHallFINANCIALTIMESFinancialTimesPrenticeHallBooksPreface:What'sPastIsPrologueIntroduction:TheWizardofAaaahsTheMission-CriticalPresentationTheArtofTellingYourStoryChapter1.YouandYourAudienceTheProblemwithPresentationsThePowerPresentationP
7、ersuasion:GettingfromPointAtoPointBAudienceAdvocacyGettingAha!sChapter2.ThePoweroftheWIIFYWhat'sInItForYou?WIIFYTriggersTheDangeroftheWrong"You"Chapter3.GettingCreative:TheExpansiveArtofBrainstormingTheDataDumpManagingtheBrainstorm:TheFrameworkFormBrainstorming:Doin
8、gtheDataDumpProductivelyFocusbeforeFlowChapter4.FindingYourFlowThe16FlowStructuresWhichFlowStructuretoChoose?GuidelinesforSelectingaFlowSt
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