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1、NEUROSCIENCEOFPREFERENCEANDCHOICENEUROSCIENCEOFPREFERENCEANDCHOICECOGNITIVEANDNEURALMECHANISMSEditedbyRaymondDolanWellcomeTrustCentreforNeuroimagingUniversityCollegeLondonLondon,UKTaliSharotWellcomeTrustCentreforNeuroimagingUniversityCollegeLondonLondon,UKAMSTERDAM•BOSTON•HEIDELBERG•LONDO
2、NNEWYORK•OXFORD•PARIS•SANDIEGOSANFRANCISCO•SINGAPORE•SYDNEY•TOKYOAcademicPressisanimprintofElsevierAcademicPressisanimprintofElsevier32JamestownRoad,LondonNW17BY,UK225WymanStreet,Waltham,MA02451,USA525BStreet,Suite1800,SanDiego,CA92101-4495,USAFirstedition2012Copyright©2012ElsevierInc.All
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7、yMPSLimited,aMacmillanCompanyChennai,Indiawww.macmillansolutions.comPrintedandboundinUnitedStatesofAmerica121314151610987654321PrefaceHowpreferencesaregenerated,andchoicesmade,isthecentralfocusofthisbook.Mindfulthatpreferencesisasubjectofbroadinterestweaskedthecontr
