山东威海商业地产市场调研报告

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1、《威海商业房产市场调研报告》目录第一部分、威海市宏观经济环境分析·····················4第二部分、威海市商业市场总体分析·····················10一、环翠区·········································10（一）大型商业物业···································10（二）商业网点·······································14（三）专业市场·································

2、······16二、高区···········································22（一）大型商业物业···································22（二）商业网点·······································24（三）专业市场·······································28三、经区···········································32（一）大型商业物业··················

3、·················33（二）商业网点·······································33（三）专业市场·······································35第三部分、威海市商业业态分析·························37一、家电业分析······································37二、家居业分析······································43三、服装业分析··················

4、····················49四、娱乐业分析······································51五、餐饮业分析······································55第四部分、消费者分析·································64一、消费者结构分析··································64二、消费习惯分析····································67三、目标消费群体消费力分析··········

5、················73第五部分、可类比项目分析·····························81一、威海可类比项目现状分析··························81二、可类比项目具体分析······························83三、小结············································88第六部分、结论建议···································90一、项目优劣势分析·························

6、·········90二、项目定位建议····································90（一）商业部分定位建议····························91（二）住宅部分定位建议····························96第一部分威海市宏观经济环境分析一、威海市经济发展状况威海地处山东半岛东北部，东南北三面临黄海，西与烟台相邻，北与辽东半岛相对，东和朝鲜半岛及日本列岛相望。市辖环翠区、高区、经区及乳山、文登、荣城三市，面积为5436平方公里。威海市是首座国家级卫生城市，首批国家环保模范城市

7、和中国优秀旅游城市，国家园林城市、国家文明城市，多次被联合国确定为“改善人居环境全球最佳范例”城市。2003年威海被联合国人居署评为“最适合人类居住的地方”，捧回了国际人居奖。随着成功地举办了04年的国际人居节会议，将城市的知名度提高到了前所未有的高度。其以有丰富的自然景观与人文景观，成为闻名中外的旅游、避暑和疗养圣地，经过几年来的开发建设，已形成了一批独具风格的名胜游览区。2004年威海常驻人口约60.92万人，流动人口为11万人。全市国内生产总值836.02亿元，比上年增长7.9%。其中，第一产业增加值92.49亿元，增长4.6%；第二产业

8、增加值492.03亿元，增长23.7%；第三产业增加值是251.5亿元，增长13.2%。人均国内生产总值33762元，增长17.8%；全年社会固定资产