策略性的思考

《策略性的思考》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、StrategicThinking策略性的思考ManagerialEconomics1Prisoner’sDilemma囚徒的困境CokeversusPepsi可口可乐对百事可乐CompetitioninHongKongbankingindustry香港银行业的竞争ManagerialEconomics2ToleadorNottoLead?先下手为强?TheU.K.CreditCardIndustry英国信用卡行业Boeingv.Airbus波音对空中客车ManagerialEconomics3我自巍然不动HereIStandManageri

2、alEconomics4ManagerialEconomics5Howtoincreaseyourbargainingpower?各个击破UAWagainstFord,GM,andChrysler美国汽车工会对抗福特、通用和克莱斯勒Evicttenantsinrent-controlledapartments如何赶走租金管制大楼的所有租客Monopolyisnice,butmonopolyplusshortageistwiceasgood通过垄断能提高你的讨价还价能力,垄断再加上短缺就更好了ManagerialEconomics6Strateg

3、icSituations需要策略性思考的情景partiesactivelyconsidertheinteractionswithoneanotherinmakingdecisions一方做决策时会主动将另一方的反响纳入考虑gametheory--setofideasandprinciplestoguidestrategicthinking博弈论—指导策略性思考的一套理念和原理equilibriumconcepts均衡的概念representativegames典型的博弈ManagerialEconomics7JohnNash美丽心灵Manag

4、erialEconomics8NashEquilibrium纳什均衡GiventhattheotherplayerschoosetheirNashequilibriumstrategies,eachpartyprefersitsownNashequilibriumstrategy每一方在其他的对手选择他们的纳什均衡策略时,也会选择自己的纳什均衡策略Optimality优化Stability稳定ManagerialEconomics9SeeingThroughYourRival’sStrategy洞察对手的策略“AllthatIhavetosay

5、hasalreadycrossedyourmind,〞saidHolmes.“我想要问的你已经都知道了〞Holmes说.“Thenpossiblymyanswerhascrossedyours,〞Watsonreplied.“那么我的答复你也知道〞Watson道.ManagerialEconomics10NoNashequilibriuminpurestrategies不存在纯策略的纳什均衡Wheretoadvertise?在哪儿作宣传?ManagerialEconomics11RandomizedStrategies随机策略chooseamo

6、ngpurestrategiesaccordingtoprobabilities根据概率在纯策略中作出选择mustbeunpredictable必须是不可预测的IRSauditing(IRS审计)penaltyshoots(罚十二码球)retailpricediscounts(零售价格折扣)ManagerialEconomics12CompetitiveDilemma竞争的两难Pepsi百事Raiseprice提价Discount打折Coke可口Raiseprice提价C:3,P:3C:0,P:5Discount打折C:5,P:0C:1,P:1

7、ManagerialEconomic