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1、Availableonlineatwww.sciencedirect.comInformation&Management44(2007)681–691www.elsevier.com/locate/imInformationtechnology(IT)inSaudiArabia:CultureandtheacceptanceanduseofITSaidS.Al-Gahtania,GeoffreyS.Hubonab,*,JijieWangbaKingKhalidUniversity,Abha,SaudiArabiabDepar
2、tmentofComputerInformationSystems,J.MackRobinsonCollegeofBusinessAdministration,GeorgiaStateUniversity,Atlanta,GA30303,USAReceived6September2006;receivedinrevisedform10May2007;accepted13September2007Availableonline26October2007AbstractTheunifiedtheoryofacceptanceand
3、useoftechnology(UTAUT),amodeloftheuseracceptanceofIT,synthesizeselementsfromseveralprevailinguseracceptancemodels.Ithasbeencreditedwithexplainingalargerproportionofthevarianceof‘intentiontouse’and‘usagebehavior’thandoprecedingmodels.However,ithasnotbeenvalidatedinn
4、on-Westerncultures.Usingasurveysamplecollectedfrom722knowledgeworkersusingdesktopcomputerapplicationsonavoluntarybasisinSaudiArabia,weexaminedtherelativepowerofamodifiedversionofUTAUTindetermining‘intentiontouse’and‘usagebehavior’.Wefoundthatthemodelexplained39.1%of
5、intentiontousevariance,and42.1%ofusagevariance.Inaddition,drawingonthetheoryofculturaldimensions,wehypothesizedandtestedthesimilaritiesanddifferencesbetweentheNorthAmericanandSaudivalidationsofUTAUTintermsofculturaldifferencesthataffectedtheorganizationalacceptance
6、ofITinthetwosocieties.#2007ElsevierB.V.Allrightsreserved.Keywords:Unifiedtheoryofacceptanceanduseoftechnology(UTAUT);Technologyacceptance;ITadoption;Culturaldifferences;Technologysocialfactors;SaudiArabia1.IntroductionSubsequently,they[27]synthesizedthevariousmodels
7、intotheunifiedtheoryofacceptanceanduseofInmainstreamMISresearch,therearemanystudiestechnology(UTAUT).thathaveinvestigateduseracceptanceandusageofnewHowever,ithasbeenexclusivelyvalidatedintheIT.OfthesemanyhaveusedTAM[9,10]ormadeNorthAmericancontexts.Clearly,incontext
8、sremovedchangestoit[4,13].Othermodels,suchasthetheoryoffromWesternnations,theimpactofsubjectivenormsplannedbehavior(TPB)[1,18],andsocialcognitive
