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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYWhatshouldHankWhenSalariesAren’tdoaboutthesalarydebacle?SecretFourcommentatorsofferexpertadvice.byJohnCase•ReprintR0105ASalariesatfashionretailerRightNow!werealloverthemap—andthatwasokaywhentheywereprivate.Butnow,thankstoaformeremployee’spartingshot,they’republic
2、—andeveryone’sabuzzaboutwho’sworthwhat.Isthatsuchabadthing?HBRCASESTUDYWhenSalariesAren’tSecretbyJohnCaseIthadallhappenedsofast.Hunchedforward,match).Heinvestedinrapidgrowth:Right-elbowsonthedesk,HanklethischinsinkNow!todayhadstoresin28states,withmoredeeperintohishandsashegazedoutintotheontheway.La
3、styear,Hankhadhiredadozennight.Outside,theflowersintheoffice-parkorsotech-savvy20-somethingsandchargedgardenlookedgarishundertheorangesodium-themwithcreatingakillerWebsite.Launchedvaporlights.Hankdidn’tnotice.Hewasthink-justlastmonth,thesitewasalreadywinninginghardabouttomorrow’sstaffmeeting,awards
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5、cedher—ficerofRightNow!,aretailchainspecializinginyoucouldhardlymisstheelaboratetattoosandoff-priceclothingforyoung,fashion-mindeddoubleeyebrowrings—buthehadn’treallywomen.Frankly,hehadbeenlookingforwardknownhername.Untilyesterday.toalittlecelebration.Fiveyearsago,hiscom-“WethinkitwasTreece,”Charli
6、eHeraldhadpanyhadboughtoutastodgy,20-year-oldre-toldhim.“Itwasherlastday,andthiswashertailerofwomen’sapparel,andHankhadcomepartingshot.Notthatwecouldpinanythingonintoruntheplace.her—shecoveredhertracksprettywell.”Herenameditandrepositionedit,givingitaCharlie,RightNow!’sVPofhumanre-hip,edgystyle.(Ge
7、tYourClothesHalfOffwassources,recountedthestoryasbestashehadthelatestslogan,witharacyadcampaigntobeenabletopieceittogether.TreecewashipCOPYRIGHT©2001HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESER
