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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYWhat,ifanything,WhenYourStardoesVicneedtodoaboutCarver?PerformerCan’tFourcommentatorsofferManageexpertadvice.byGordonAdler•Reprint97401LinusCarveroperatesasuccessfulone-mandepartment.Wheredoesthatleavetherestofhisstaff?HBRCASESTUDYWhenYourS
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3、portonNufFun,thesportinggoodsfigures.Andnowyou’regoingtotellmethatcompanywhereI’mCEO.Italwaysgivesmeearningshavegoneupatacompoundedrateofakicktoreadtheanalysts’reports,andthisone24%.Withanyluck,you’llgivemeyourdiver-wasnoexception.FirsttheCompanyDescrip-sityspeech,too.”Sherai
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6、myofficedoorinterruptedmyread-Pointingateachitem,shewenton:“Skis,snow-ing,andtheassistantdirectoroftheproductboards,in-lineskates,tents,backpacks,para-developmentteam,VerityHinde,camein.chutes,deltagliders,andsoon,fishinggear.”“Morning,Verity,”Isaid.“Didyouknow“Idon’thaveamod
7、elofthenewskiyet.Butthatsince1991,oursaleshaveadvancedatathelaunchissetforthelastweekinOctober.”compoundedgrowthrateof17%?Netsales“Vic,”shesaid.“Ididn’tcomeheretotalkhavemovedupfrom$218.7millionin1993toaboutsalesorourhighlyfragmentedmarketCOPYRIGHT©1997HARVARDBUSINESSSCHOOLPU
8、BLISHINGCORPORATION.ALLRIGHTSRESERVED.HBR’scases,whicharefictional,p
