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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYWhatcanBradandWhentheBossWon’tLendotosaveAllerGen?BudgeFivecommentatorsofferexpertadvice.byReginaFazioMarucaandJohnM.Milhaven•ReprintR00106Whathappenswhenthetopmanagerisholdingbackthecompanyhecreated?HBRCASESTUDYWhen
2、theBossWon’tBudgebyReginaFazioMarucaandJohnM.MilhavenNormally,BradFinneranandLenTanaka“Ineverthoughtthiswholethingwouldwouldn’thavebeensittingatacornertableincometoaheadoversomethingasinsignifi-AllerGen’ssmallbasementcafeteria,drinkingcantasT-shirts,”s
3、aidBrad,shakinghisheadincoffeeat3:45intheafternoon.Brad,Aller-disgust.Gen’sdirectorofresearch,andLen,thebiotech“Iknewitwould,”Lensaid.Hecrumpledhiscompany’sseniorscientist,weresecondandemptyStyrofoamcupandthrewitatBrad.thirdincommand,respectively.Norma
4、lly,the“There’stheslow,slowwindup.There’sthetwowouldhavebeeninthelabs,working.pitch.Itlookslikeaninstantreplay,butit’snot.Butthingsweren’tnormalatAllerGentheseTheballseemsalmostsuspendedinmidair.days.Althoughthecompany’soneproduct—aThen,boom.Ithitstheb
5、atterrightinthehead.vaccineforpeopleallergictocats—haddoneDownhegoes.Outcold.Andhe’sdownforthewellinPhaseIclinicaltrials,thePhaseIIresultscount.”hadbeenambiguous,whichmeanttheproduct“You’remixingupyoursports.”BradshookmightnotevenmakeittoPhaseIII,muchl
6、esshisheadagain.“Ireallyneedhelphere.Doyoutomarket.Andturnoverwasontherise,inhaveanybrightideas,ofamanagerial,notsci-largepartbecauseofthevaccine’suncertainfu-entific,nature?”turebutalsobecauseemployeeswereincreas-Lenthoughtforamoment.“GetHeissbackingl
7、yunhappyworkingforfounderandChiefinhere,”hesaid.MarcHeisshadbeenthecom-ScientificOfficerHarryHuston.Huston,manypany’spresidentandchiefoperatingofficerforemployeesfelt,waslivinginadreamworld.threeyears.Harryhadbroughthimin,withtheBradandLen,sittingthere
8、atthecornertable,blessingsofthesmall,largelyfamilialboard,toweretryingtofigureouthowtowakehimup.“runthings.”Harryhadnobusinessback-COPYRIGHT©1999HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.HBR’scases,whicharefictional,p
