资源描述：
《they bought in now they want to bail out》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYWhatcanBarrydoTheyBoughtIn.Nowtosavetheproject?TheyWanttoBailOut.Fourcommentatorsofferexpertadvice.byEricMcNulty•ReprintR0312AChieftechnologyofficerBarryGoldingpersuadedallthedepartmentheadstoponyupforcustomerrelationshipmanagements
2、oftware.Butit’spaybacktime,andeachwantstoknow,“What’sinitforme?”HBRCASESTUDYTheyBoughtIn.NowTheyWanttoBailOut.byEricMcNultyBarryGolding,thechieftechnologyofficerofBarrylookedathiswatch.“I’dliketo,butMathews&Company,anationwidechainofI’mcompletelyjammedupuntilthatmeetin
3、g.mall-basedmenswearstores,washeadeddownI’llhavetodealwithitonthefly.Listen,Ineedthehalltohisoffice,hisheadburiedinprint-togetfinalrevisionsmade.I’llseeyouattwo.”outs.AsBarryswungintohisoffice,hethought“Hey,Barry,you’regoingtowalkintoaaboutTedAntonelli,vicepresidentanddir
4、ectorwall,”criedSarahWronski,thefirm’sCFO,asofstoreoperations.BarryknewTedwasnotasheapproachedfromtheoppositedirection.hugefanoftechnology.Afterall,hehadbuilt“GettingreadyforyourCRMpresentationthishiscareeronmanagingandmotivatingpeople.afternoon?”Buthe’dbeenfullofideas
5、atthefact-findingBarrylookedupandsighed.“Iwashereuntilmeetingoncustomerrelationshipmanagementalmosttenlastnight.I’mgoingtobeaskingsoftwarethathe’dhadwithBarryandhisteampeopletoinvestmoreoftheirmoney,soithasthreemonthsearlier,andhehadconcededthetobeperfect.”helpfulnesso
6、fBarry’supgradestothepoint-of-“Well,Ireadthebriefyousentaround,andIsalesystemsinthestores.thinkyou’vedoneaprettygoodjoboftaking“Hecan’thavetoomuchtocomplainabout,”ourvariousbudgetsituationsintoaccount.ButBarrythought.“IevenhadSallyupgradehisyoumightwanttogetafewminute
7、sbefore-laptopaheadofschedule.”handwithTed.Isawhimthismorning,andISallyChang,Barry’ssecondincommand,satthoughtheseemedprettysouronthewholeattheroundtablenearthewindow.Herfingersproject.”flewoverthekeysassheformattedthelatestre-OPYRIGHT©2003HARVARDBUSINESSSCHOOLPUBLISHIN
8、GCORPORATION.ALLRIGHTSRESERVED.CHBR’scases,whicharefictional,presentcommonmanagerialdilemmasandofferconcretesolutionsfromexpe
