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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYShouldBarkergoTheVeryModelofaforwardwithcompetencyModernSeniormodeling?ManagerFourcommentatorsofferexpertadvice.byMikeMorrison•ReprintR0701BShouldallexecutivesbecutfromthesamecloth?TheheadofHRthinksso—she’salreadycreatingacompetencymodelfortheor
2、ganization—buttherestoftheleadershipteamisn’tsosure.HBRCASESTUDYTheVeryModelofaModernSeniorManagerbyMikeMorrison“He’sleavingthebuilding,andhe’stakingofaholidaybonus,andtheprintswereprizedSweetieandScottywithhim,”reportedthedeepamongtheleadershipgroup,mostlybecausemalevoicecomingth
3、roughthecellphoneinonlyadozenorsoexisted.AnneBaxter’shands.TheHRdirectorshota“I’djustbetternotseethemoneBay,”ColinquizzicallookatBarkerFoods’CEO,ColinAn-remarkedbeforeturninghisattentionbacktothony,whowassittingdirectlyacrossfromthematterathand.Annewastheretodebriefher,riflingthrou
4、ghthepapersstrewnacrosshimontheschisminSales,thecompany’slat-hisdesk.Colinwavedahanddismissively—theestleadershipcrisis.universalsignfor“Lethimgo,lethimgo”—andDoughadcomeupthroughtheranks.SinceAnnerelayedthemessage.DougLothian,thehehadimpressedhissupervisorsasanaggres-just-firednat
5、ionalsalesdirectorofBarker’ssivelocalsalesrep,theyhadputhimthroughchocolatesandconfectionsdivision,wasbeingleadershiptrainingandpromotedhimtore-escortedoutofthebuildingbyasecurityguardgionalmanager.Aftersixyearsinthatrole,eightandajuniormemberofthehumanresourcesproductlaunches,and
6、oneregimechange,Dougstaff.Amongthepersonalbelongingshewaswasheadingupnationalsales,wherehiscreativ-carryingoutwereframedanimationcelsofityandimpulsivitywereconsideredbothmana-SweetieandScotty,thecharactersBarkergerialstrengthsandpotentialweaknesses.JustFoodshadfeaturedinitsadcampa
7、ignsinayearorsointoDoug’stenureasnationalsalesthelate1950sandearly1960s.Severalseniordirector,Barkerhaddecidedtorelaunchseveralexecutives—thehighest-performingmanagersofitsclassiccandybarsinaseriesoflimited-in2004—hadreceivedthecollectiblesasparteditionflavors,hopingtobreathelifein
8、totheOPYRIGHT©2006HARVARDBUSINESS
