资源描述：
《just trying to help》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYShouldGuybuttinJustTryingtoHelporbuttout?FourcommentatorsofferbyJuliaKirbyexpertadvice.•ReprintR0606AAmanagerhearsenoughaboutanotherteam’sprojecttoknowthatitisseriouslyflawed—andprobablydestinedtofail.Shouldhebutti
2、norbuttout?HBRCASESTUDYJustTryingtoHelpbyJuliaKirby“Whydidn’ttheyputmeonthatproject?”saluteitsownemployeesintheregion,manyofGuyChristianowonderedtohimself,reflect-whomhadenduredrealhardships.ingontheannouncementhe’djustheard.HeRalston’sCMO,RuthMcViney
3、,hadevenandhismarketingcolleaguesfromRalstonfoundawaytoconnectthevenuewithherCrane’s20officesand11practiceareaswerethemeforthemeeting.Sincejoiningthecom-filingoutofthehotelconferenceroom,manypanyfouryearsearlier,Ruthhadmadeapointofthemalreadypokingatth
4、eirPDAsastheyofdeclaringeveryyear“theyearof”something,swarmedtheescalator.Themeetingwasthethrowingaspotlightonanimportantorganiza-annualmarketingsummit,wheretheyhadalltionalobjective.Alongwiththethemegener-convenedtosharebestpractices,celebratetheall
5、ycamesomenew,relevantmetricsandayear’saccomplishments,andaligntheirplanspromiseofpeerrecognitionforsuccessfuliniti-forthefuture.ativesunderitsbanner.GuygavehercreditforAsthefrontofthegroupmovedouttothetheapproach.Itwasaprettyeffectivewayforstreetwher
6、ealineofshuttlebuseswaited,thehertowieldinfluencewithafar-flunggrouprevolvingdoorspulledsheetsofhumidityintoshehadonlydotted-linepowerover.Infact,thelobby.Inanyotheryear,NewOrleansGuyhadbeenpartofaprojectteamthatyes-wouldnothavebeenthechoiceforalate-Ju
7、neterdaywasapplaudedforitsworkunderlastmeeting.Butthiswasn’tanyotheryear;itwasyear’stheme:beinggreen.GettingthewordouttheyearafterKatrina.Asanarchitectureandaboutthecompany’s“greenbuilding”exper-designfirm,RalstonwantedtomakeapointoftisehadgottenRalst
8、onsomehigh-profilewins,supportingthecity’srecovery.Italsowantedtoandtheeffortwasongoing.Thisyear’stheme,OPYRIGHT©2006HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.CHBR’scases,whicharefictional,presentcommonmanagerialdilemmasandofferconcr
