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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYWhatshouldAftertheLayoffs,WhatDelarksdotorepairthedamagecausedNext?byamismanageddownsizing?bySuzyWetlauferFivecommentatorsoffer•expertadvice.Reprint98510SalesandstockpricesaresoaringatDelarksdepartmentstores,butmorale
2、amongthesurvivorshashitbottom.HBRCASESTUDYAftertheLayoffs,WhatNext?bySuzyWetlaufer“Periwinkle,Definitelyperiwinkle.”Claireyearstheyhadknowneachother,startingLadd’sinsistentvoicefilledtheroom,butitwhentheywereboth“rackrunners”inNewwasgreetedwithdeadsilen
3、ce.York’sbustlinggarmentdistrict,theirrelation-“Didyouhearme,Harry?Isaidperiwinkle.shiphadalwaysbeenhonest—andevenfamil-It’sthecolorofthefallseason.AndHarry,noial.“Snapoutofit,Harry!”shelaughed.“I’msuitsthisyear.We’reseeingallseparatesnothawkingperiwink
4、lesweatersetsformyoutofMilan,Paris,andSeventhAvenue.Thehealth.Arewegoingtoplaceordersheretodaywoman’ssuitisdead.”ornot?”Whentherewasnoimmediatere-HarryDentonshookhisheadandstaredsponse,Laddleanedcloser,lookingatDentonblanklyatthewomanacrosshisdesk.Hekne
5、wquizzically.“Imean,Harry,”shesaid,“Iwasex-heshouldbepayingattentiontoher.Afterall,pectingabigorderfromyou—everyonesaysClaireLaddrepresentedamajorappareldistrib-Delarksissoaringagain.Yousavedthechain.utorforDelarks,theChicago-baseddepartment-You’reahero
6、onWallStreet.AndwhenIwasstorechainofwhichhewasCEO.ButeversincewalkingthroughtheSpringfieldstorelastDentonhadreadthatmorning’sWomen’sWearweek,theplacewasfilledwithcustomers.ItDaily,hehadbeenunabletoconcentrateonwaspacked—notliketheolddays,whenyouanything
7、buttheheadlinestrippedacrossthecouldsetoffacannoninthereandnoonetopofthesecondpage:“DelarksMerchandis-wouldnotice.AndHarry,thecustomers:theyingChiefDefects—WillOthersFollow?”werebuying.Welikethat.”LaddwalkedaroundDenton’sdeskandgen-Dentonsighed.Helikedi
8、ttoo.Infact,hetlyshookhimbytheshoulders.Inthe20-oddlovedit,asdidthecompany’sboardofdirec-COPYRIGHT©1998HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.HBR’scases,whicharefictional,presentcommonmanagerialdilemmasandof
