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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYWhatcanNewmanWhenOutsourcingdotoresolvethisconflict?GoesAwrySevencommentatorsofferexpertadvice.byRichardPeisch•Reprint95309ThephysiciansenjoyworkingatRegionalMedicalCenter.Sowhyaretheyabouttowalkoffthejob?HBRCASESTUDYWhenOutsourcingGoesAwrybyRi
2、chardPeischGrantNewman,chiefexecutiveofficerofRe-Unfortunately,DoaneandhisphysiciangionalMedicalCenter(RMC),expectedthepartnershadextremelylimitedbusinessskills,worstfromthemeetingthatwasscheduledtoandPDSwasundercapitalizedandchronicallybegininlessthananhour.Theanesthesiolo-misma
3、naged.ItwasnotcleartoNewmanhowgistswereattheendoftheirrope,andthehos-PDShadmanagedtosurviveforfiveyears.Butpital’ssurgeonsandobstetricianswereprettyhedidknowthatthecompanyheldcontractsriledup,too.tosupply15medicalfacilitieswithanesthesiaEighteenmonthsearlier,Newmanhadde-services—
4、afactthatalleviatedsomeofhisconcerns.cidedtooutsourceRMC’sanesthesiaservices,WhenDoanehadapproachedNewmantwoandhehadsignedacontractwithPhysiciansDe-yearsearlier,thesalespitchhadbeenattractive.velopmentServices(PDS),acontractmanage-“Look,”Doanehadsaid,“everyoneintownmentcompany.At
5、thetime,PDShadseemedaknowsthattheanesthesiagroupisarevolvinggoodfit.Ithadareputationforprovidinghigh-dooratRMC.Thesurgeonsandobstetriciansqualityphysiciansforbothpermanentandtem-aregenerallyhappyhere,buttheydon’tlikeporaryassignments.Furthermore,Dr.Barryconstantlyseeinganesthesio
6、logiststheydon’tDoane,cofounderofPDSfiveyearsearlier,hadknowintheoperatingroom.TheobstetriciansbeenonRMC’sstaffformanyyears.Whileattheneverknowwhoisgoingtobestandingnexttomedicalcenter,Doanehaddevelopedareputa-themtoresuscitateanewborninacrisis.”New-tionasatop-notchclinician.Newm
7、anknewthatmanhadnoddedinagreement.Itwascommonhiscolleague’sreputationhadhelpedattractknowledgethatlifetime-caremalpracticelaw-hospitalclientstothenewlyformedPDS.suitswerethemostcostlyofallmalpracticeCOPYRIGHT©1995HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.HBR’sc
8、ases,whicharefictional,presentcommonmana