overpromoted and over his head

《overpromoted and over his head》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYWhat’sthebestwayOverpromotedandforDantoturnthissituationaround?OverHisHeadTwocommentatorsofferexpertadvice.byEileenRoche•ReprintR1001NDanSestakhashadanimpressivecareeratpackaged-foodsgiantNutriSelect.Butwithhislatestpromotion,hashebittenoffmorethanhecanche

2、w?HBRCASESTUDYOverpromotedandOverHisHeadbyEileenRocheDanSestakscannedthearticleonpagetwoofDanhadsailedthroughanIvyLeagueeduca-thebusinesssectionagain,hisheadacheintensi-tionandgraduatedatthetopofhisclassinfying.“ThreemonthsafterNutriSelectCEObusinessschool.QuicklylabeledarisingstaratMichaelB

3、otolphdiedofaheartattack,theskillsfoodgiantNutriSelect—whichmadebreakfastofhissuccessorarebeingquestioned,”itread.“In-cereals,frozendesserts,andnearlyeverytypesidersreportthatnewCEODanielSestak,agedoffoodapersoncouldeatinbetween—hehad43,lackstheexperienceandthevisiontoeffec-enteredtheexecuti

4、ve-trainingprogram,rotat-tivelytakethehelm.”Thestorywentontorevealingthroughpositionsinoperations,marketing,worrisomedetailsaboutthecompany’sfinancialandstrategy.Eachtimehewashandedbiggersituation,whichwasshakierthanithadappeared.challengesandmoreresponsibility.He’dClearly,someoneatNutriSelec

5、thadchosenproventoberesourcefulandcreative,andhe’dtoleakinsideinformationtothemediaratherbeenpraisedforhisfreshperspective.MaybethandealwithDandirectly,andhehatedthat.packagedgoodsweren’tassexyasSiliconVal-Itwasthecoward’sway,anditwouldonlyley,wheremanyofhisB-schoolfriendshadhurtthecompanyin

6、thelongrun.Buttheheaded,butDanhadforeseenexcitingworstpartwasthathecouldn’tdenytherewaschangesinthefoodindustry.Hewascon-sometruthtothereport.Hehadtakenonvincedthatwithconsumersbecomingmoremuchmorethanhehadbargainedfor,andathealth-conscious,organicfarmingwaswherethismomenthewasn’tentirelycon

7、fidentthatthefutureoftheindustrylay.NutriSelecthadhewasuptothechallenge.Thatwasanewbeenoneofthefirstlargecompaniestorecog-andunsettlingfeelingforhim.nizethetrend.DanhadbeenleadingtheorganicsOPYRIGHT©2009HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLR