the media—the rapier in modern societies

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1、TheMedia—theRapierinModernSocieties—APreliminaryStudyonMediaInfluenceonSociety   Contents: Acknowledgements…………………………………IVAbstract……………………………………………...V论文摘要……………………………………………VIIntroduction………………………………………..VII ChapterOneMassmedia………………………..11.1Historicandcomparativestudyofdifferent

2、media………11.1.1PrintedMedia……………………………………………………..21.1.2Television………………………………………………………….41.1.3Broadcasting………………………………………………………51.1.4Photographs……………………………………………………….91.1.5Movies…………………………………………………………….101.1.6Internet…………………………………………………………...121.1.7HybridMedia……………………………………………………

3、141.2Conclusion………………………………………………….14 ChapterTwoUnderstandingtheMedia………..162.1Howdothemediawork…………………………………….162.2IssuesandConcernsinMassmedia……………………….182.2.1Theoverwhelmingobjectiveforprofit........................................182.2.2Degradationincontents…………………………………………2

4、02.2.3Contemporarynewsmediaunderadvertising………………..232.2.4Convergenceofmediaownership………………………………242.3Conclusion…………………………………………………..26 ChapterThree:MassMediaandSociety—EffectsandImpacts…………………………………………273.1Thepresumptionofmediaeffects…………………………283.2ThemediaandViolence…………………………

5、…………303.2.1Violencepresenceinthemedia…………………………………303.2.2CurrentTheoriesontheeffectsofmediaviolence……………323.2.3ReactionsandMeasurements…………………………………..333.3Themediaandyounggeneration…………………………..363.4Themediaandpolitics……………………………………..403.5AdvertisingandConsumerization………………………...

6、433.6Conclusion…………………………………………………..45 Chapter4ActiveAudience—theCallforToday...474.1Activeaudiencesandtheconstructionofmeaning………474.2Theactiveaudience………………………………………...494.3MediaLiteracy……………………………………………...52         Acknowledgements Thecompletionofthisdissertationisattributed

7、toallthosewhohaveinspiredandhelpedmealotduringthecompositionofthisthesis,thereforeI’dliketoavailmyselfofthisopportunitytoexpressmyheartfeltgratitudetoallofthem. Firstandforemost,I’mmuchindebtedtoProfessorLiZhiguo,mysupervisor.DuringmytwoandhalfacademicyearsatSIFTitisProf.Liwhoha

8、sunceasinglyofferedmegreathelpandadvice.Wereitn