make speaking persuasive

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1、MakeSpeakingPersuasive  Contents Acknowledgements……………………………………………………………1Abstract…………………………………………………………..…2摘要……………………………………...……………………….4PartⅠFundamentalsofPersuasiveSpeaking…….……………………..51.1TheCharacteristicsofPersuasiveSpeaking……………...….……51.2TheImport

2、anceofPersuasiveSpeaking………...………………....71.3ThePurposesofPersuasiveSpeaking…...…………………………81.4TheSelectionofaTopic……………………………………….……....81.4.1SelectingtheSubject…………………………………..…………91.4.2NarrowingtheSubject…………………………………………....9 PartⅡCharismaofaPersuasiveSp

3、eaker………………...……………112.1Authority……………………………………..………………………….122.2Credibility…………………………………..………………………..….122.3SocialAttractiveness……………………………………………..…..142.3.1Likeability……………………………………………..…………….142.3.2Similarity………………………………………………..….……..…152.3.3PhysicalA

4、ttractiveness…………………………………..…..……16 PartⅢMethodsofPersuasion…………………………………...……..183.1PersuadingthroughEvidenceandReasoning………...………183.1.1UsingOpinionsWisely………..…………………………….……..193.1.2TypesofReasoning………………………..………………………203.2PersuadingthroughAppealstoBa

5、sicHumanNeeds,Wants,andDesires………………………………………………….………..243.2.1PhysiologicalNeeds………………………………….……………253.2.2SafetyNeeds…………………………….…………………………263.2.3BelongingandLoveNeeds……………………..…………………263.2.4Self-EsteemNeeds……………..………………………………….273.2.5Self-ActualizationN

6、eeds………………………..…………………283.3PersuadingthroughAdaptingtoDifferentAudiences.…………293.3.1EnticingaReluctantAudiencetoListen……………………..…..293.3.2RemovingBarrierstoCommitment………..……………………..313.3.3MovingfromAttitudetoAction……………..……………………..33 PartⅣGenerallyAvaila

7、bleStrategicResources……..……………….364.1SelectingAppropriateSupportingMaterials…………….……….364.1.1Examples……………..……………………………………………364.1.2Narration……….……………………………………….…………..384.1.3Testimony……..…………………………………………………….404.1.4Statistics…….………………………………………………………414.2

8、UsingPresentationAidsandVisualAids…………..……………..434.2.1TypesofPresentationAids………..………………………………434.2.2MediaofPresentationAids…..……………………………………434.2.3ComputerAssistedPresentations………..………………………44PartⅤUseofLanguagetoPersuade…