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1、00CICYM14/1/076:31pmPageiCanIchangeyourmind?ThecraftandartofpersuasivewritingLindsayCampA&CBlack•London00CICYM14/1/076:31pmPageiiFirstpublishedinGreatBritain2007A&CBlackPublishersLtd38SohoSquare,LondonW1D3HB©LindsayCamp2007Allrightsreserved;nopartofthispublicati
2、onmaybereproduced,storedinaretrievalsystem,ortransmittedbyanymeans,electronic,mechanical,photocopyingorotherwise,withoutthepriorwrittenpermissionofthePublisher.Noresponsibilityforlosscausedtoanyindividualororganisationactingorrefrainingfromactionasaresultofthema
3、terialinthispublicationcanbeacceptedbyA&CBlackPublishersLtdortheauthors.ACIPrecordforthisbookisavailablefromtheBritishLibrary.eISBN-13:978-1-4081-0253-4Thisbookisproducedusingpaperthatismadefromwoodgrowninmanaged,sustainableforests.Itisnatural,renewableandrecycl
4、able.Theloggingandmanufacturingprocessesconformtotheenvironmentalregulationsofthecountryoforigin.DesignbyFionaPike,PikeDesign,WinchesterTypesetin10/14ptNewBaskervilleand9/14Univers45PrintedintheUnitedKingdombyBookmarque00CICYM14/1/076:31pmPageiii‘Thisisacunning,
5、masterlyandhugelyreadablebook.You’lllearnatleastasmuchfromhowhewritesasfromwhathewritesabout–andthat’ssayingagreatdeal.’JeremyBullmore,formercreativedirectorandchairmanofJWalterThompson,columnistforCampaign,ManagementTodayandTheGuardian‘LindsayCampisadangerousma
6、n,andthisisadangerousbook.Behindthatcharmingexteriorliestherevolutionarythoughtthatwordscanchangepeople,organisationsandtheworld.Whatevernext?Iknow,hepersuadedme,but...’JohnSimmons,authorofWe,Me,Them&It:HowtoWritePowerfullyforBusiness‘Iwouldhavedescribedthisbook
7、aseducational,entertaining,compellingandpersuasivebut,havingreadit,I’dsayitwillliberateandtransformyourcommunicationskills.’BenCasey,CreativedirectorofTheChaseandProfessorofDesignattheUniversityofCentralLancashire00CICYM14/1/076:31pmPageiv00CICYM14/1/076:31pmPag
8、evFormyfriendandmentor,DavidStuart.Andinmemoryofmyhighlypersuasivefather.00CICYM14/1/076:31pmPagevi00CICYM14/1/076:31pmPageviiContentsThankyouixSectionOne:Persuasivep
