类别管理概要.pptx

《类别管理概要.pptx》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、CategoryManagementOverviewSixCoreElementsofAnheuser-Busch’sCategoryManagementProgram...FocusedResources…asalesteamfocusedonyourbusinessneeds.Objectivity…wewillfocusonyourgoalsandyourshopper’sneeds,drivingtotalbeercategorysalesandprofits.BestofClassCa

2、tegoryManagementProcess…ourteamwillworkwithyoutodeliverresultsthroughindustryleadingcategorymanagementpractices.DataResourcesandInsights…wehaveinvestedinthebestconsumerinformationintheindustry,enablingourteamtomakebetterbusinessdecisions.Execution…weh

3、avethefinestwholesalersystemintheindustry,capableofexecutingcategoryplansatstorelevel,betterthananyothersupplier.BusinessResults…wewillfocusoninnovationtodeliver“breakthroughresults”fortheentirebeercategory.TheFoundationofAnheuser-BuschCategoryManage

4、mentInitiatives2Anheuser-BuschTeamResourcesAnAnheuser-BuschTeam,ReadytoAddressYourBeerCategoryNeedsRetailCustomersRetailMarketingWholesalerOrganizationInformationTechnologyCategorySpaceManagerIRI,Spectra&ACNielsenOn-SitesGeoMarketingKeyAccountManager

5、Marketing&ConsumerResearchManagersMicromarketingBusinessAnalystsSalesDirector/TeamLeaderElectronicCommerceSeniorManagementCategoryManagersCrossFunctionalDepartmentManagersToBetheFirstChoiceofCustomersEverywhereAnheuser-BuschVision&MissionVisionThroug

6、hallofourproducts,servicesandrelationships,wewilladdtolife’senjoyment.MissionBetheworld’sbeercompany;enrichandentertainaglobalaudience;deliversuperiorreturnstoourshareholders.CategoryManagementVision&MissionTobethemostsoughtafterinternalandexternalret

7、ailindustryconsultantbyexceedingcustomerneedsandexpectations.Createcustomer/consumersatisfactionthatbuildscustomerloyalty.Anheuser-BuschCorporateandCategoryManagementVision&MissionStatements4SomethingOldandSomethingNewConsumerBehaviorCompetitiveEnviro

8、nmentCategoryGoalsCategoryManagementCategoryManagementTakesYourTraditionalRetailActivitiesandFunnelsThemThroughOverallStrategyProductMixPromotionalPlanRetailPricingMerchandisingSpaceManagementCategoryManagementProgramCategoryManagementProgram5