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ID:68099969
大小:320.52 KB
页数:13页
时间:2021-09-28
《类别管理概要.pptx》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、CategoryManagementOverviewSixCoreElementsofAnheuser-Busch’sCategoryManagementProgram...FocusedResources…asalesteamfocusedonyourbusinessneeds.Objectivity…wewillfocusonyourgoalsandyourshopper’sneeds,drivingtotalbeercategorysalesandprofits.BestofClassCa
2、tegoryManagementProcess…ourteamwillworkwithyoutodeliverresultsthroughindustryleadingcategorymanagementpractices.DataResourcesandInsights…wehaveinvestedinthebestconsumerinformationintheindustry,enablingourteamtomakebetterbusinessdecisions.Execution…weh
3、avethefinestwholesalersystemintheindustry,capableofexecutingcategoryplansatstorelevel,betterthananyothersupplier.BusinessResults…wewillfocusoninnovationtodeliver“breakthroughresults”fortheentirebeercategory.TheFoundationofAnheuser-BuschCategoryManage
4、mentInitiatives2Anheuser-BuschTeamResourcesAnAnheuser-BuschTeam,ReadytoAddressYourBeerCategoryNeedsRetailCustomersRetailMarketingWholesalerOrganizationInformationTechnologyCategorySpaceManagerIRI,Spectra&ACNielsenOn-SitesGeoMarketingKeyAccountManager
5、Marketing&ConsumerResearchManagersMicromarketingBusinessAnalystsSalesDirector/TeamLeaderElectronicCommerceSeniorManagementCategoryManagersCrossFunctionalDepartmentManagersToBetheFirstChoiceofCustomersEverywhereAnheuser-BuschVision&MissionVisionThroug
6、hallofourproducts,servicesandrelationships,wewilladdtolife’senjoyment.MissionBetheworld’sbeercompany;enrichandentertainaglobalaudience;deliversuperiorreturnstoourshareholders.CategoryManagementVision&MissionTobethemostsoughtafterinternalandexternalret
7、ailindustryconsultantbyexceedingcustomerneedsandexpectations.Createcustomer/consumersatisfactionthatbuildscustomerloyalty.Anheuser-BuschCorporateandCategoryManagementVision&MissionStatements4SomethingOldandSomethingNewConsumerBehaviorCompetitiveEnviro
8、nmentCategoryGoalsCategoryManagementCategoryManagementTakesYourTraditionalRetailActivitiesandFunnelsThemThroughOverallStrategyProductMixPromotionalPlanRetailPricingMerchandisingSpaceManagementCategoryManagementProgramCategoryManagementProgram5
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