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1、天津外国语大学国际商学院本科生课程论文（设计）课程名称：会计英语论文题目：Tencent’sanalysis姓名：学号：专业：会计学年级：班级：任课教师：2014年4月ABSTRACTThispaperisselectedforthisgroupof"Tencent"project,conductedananalysisofTencent'sfinancialstatementfortheyears2010-2013.Thispaperfocusonthebalancesheet,incomestatement,cashflowstateme
2、nt,andsumupthecompany'sstrategyandSWOT.Keywords:Tencent;financialanalysis;SWOTTencent’sanalysis1.AboutTencentFoundedinNovember,1998,TencenthasgrownintooneofChina'slargestandmostusedInternetserviceportal.Sinceitsestablishmentoverthelastdecade,Tencenthasmaintainedsteadygrowth
3、underitsuser-orientedoperatingstrategies.OnJune16,2004,TencentHoldingsLimitedwentpubliconthemainboardoftheHongKongStockExchange.ItisTencent'smissiontoenhancethequalityofhumanlifethroughInternetservices.Presently,Tencentisprovidingvalue-addedInternet,mobileandtelecomservices
4、andonlineadvertisingunderthestrategicgoalofprovidinguserswith"one-stoponlinelifestyleservices".Tencent’sleadingInternetplatformsinChina–QQ(QQInstantMessenger),WeChat,QQ.com,QQGames,Qzone,3g.QQ.com,SoSo,PaiPaiandTenpay–havebroughttogetherChina'slargestInternetcommunity,tomee
5、tthevariousneedsofInternetusersincludingcommunication,information,entertainment,e-commerceandothers.AsofDec31,2012,theactiveQQusersaccountsforQQIMamountedto798.2millionwhileitspeakconcurrentusersreached176.4million.ThedevelopmentofTencenthasprofoundlyinfluencedthewayshundre
6、dsofmillionsofInternetuserscommunicatewithoneanotheraswellastheirlifestyles.ItalsobringspossibilitiesofawiderrangeofapplicationstotheChina’sInternetindustry.Lookingforward,Tencentremainscommittedtoenhancingitsdevelopmentandinnovationcapabilitieswhilestrengtheningitsnationwi
7、debrandingforitslongtermdevelopment.Morethan50%ofTencentemployeesareR&Dstaff.Tencenthasobtainedpatentsrelatingtothetechnologiesinvariousareas:instantmessaging,e-commerce,onlinepaymentservices,searchengine,informationsecurity,gaming,andmanymore.In2007,Tencentinvestedmorethan
8、RMB100millioninsettingup8theTencentResearchInstitute,China'sfirstInternetresearchi
