2017年假日零售概览

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1、2017holidayretailoutlookAhow-toguideforbrandsenteringtheholidayseasonIt’sawholenewretailnormoutthere.Howcustomersshoppedandengagedwithbrandsinpreviousyearshasshifted.Theirexpectationshavereachednewlevels.Thisyear,onethingisclear.Withretailersearning40%ormoreoftheirrevenueduringtheholidayseason

2、,it’sthemostwonderful—andimportant—timeoftheyear.Manybrandshavealreadybegunpreparingforthechangingfutureofretail,creatingoperationalefficienciesanddevelopingmorepersonalizedmessagingfortheirtargetaudiences.AllianceData’sbusinesseshaveagainjoinedforcestoprovideretailerswithrichinsights,expertadv

3、ice,andactionablerecommendationsformakingthemostoftheholidays.Thefollowingpagesofferadetailedlookattheissuesandinfluencesaffectingallbrandsasweheadintotheholidayseason.23GetinsyncwithyourcustomersTheadventofnewtechnologieshasenabledconsumerstogofrombrowsingtobuyingfasterthaneverbefore.Cross-cha

4、nnelexperiencesthatfocusonthecustomerhavebecometablestakes.Speedandconveniencenowcompetewithpriceasprioritiesforthetime-starvedshopper.Andat75millionstrong1—nowthelargestgeneration—themillennialsegmentinparticularischangingthetraditionalpathtopurchase.Informationofallkindsisavailableatourfinger

5、tips,whichmeansconsumerscanscrutinizeandresearcheverypurchase,inrealtime.Ascompetitiongetstougher,brandsneedtouncoverwhattheircustomersreallyneedandwant,beyondbasicpromotions,tomaketheirholidayshoppingexperienceagoodone.Bygettinginlockstepwiththeircustomers,brandsaremorelikelytogettheirattenti

6、on—andtheirwalletshare.Turncustomerinteractionsintomemorablemoments.ofU.S.consumersofshoppers45andofonlinesales,excludingEspeciallyduringpeakholidaytimes,optimizein-storeandonlineshopping%expecttheir%undersaytheylook%Amazon,werefrom76interactionswitha60online,thenbuy75brandswithabrick-and-expe

7、riences.Customersshouldbeabletoquicklynavigateyourbrand,getthroughbrandtobeeasy2productsinstore3mortarpresence4TAKEACTION!checkout,andgetontheirway.Thinkqualityoverquantity.Usejourneymapsanddatainsightstoidentifyandprioritizeyourcustome