邱泽奇——菏泽电商：3+3

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1、目录摘要.............................................................................................2第1章引言....................................................................................4第2章菏泽电商发展的快速路.....................................................

2、......82.1触网腾飞，电商快速发展....................................................82.2披荆斩棘，电商逆势突破..................................................131.交通不便，区位不利.....................................................142.产业基础薄弱，资源优势有待开发...............................

3、....153.人口众多，人才流失严重...............................................162.3电商繁荣，新旧动能转换.................................................17第3章两地＋两代：电商连接的建立................................................183.1返乡青年带动电商发展..........................................

4、.........181.“电商种子”，返乡带动创业............................................192.“电商英雄”，服务家乡发展........................................223.2代际分工合作，促进地区新发展........................................251.电商触发的代际分工....................................................252

5、.新分工，新动能.........................................................293.3资源组合：外部输入与内部驱动.......................................30第4章销售＋生产：电商发展的多样路径..........................................324.1从销售到生产：大集电商和产业的成长...............................321.从到处跑市场到一网连天下

6、..........................................332.从作坊生产到专业生产................................................354.2从生产到销售：电商培训的发展.......................................401.“触网”转型：从渠道销售到电商销售...............................402.人才培训助推电商销售..........................

7、.......................453.电商助残与电商扶贫...................................................474.3从传统外贸到跨境电商：鄄城电商模式的探索....................524.4“双向与三行”：实现转型与升级.....................................56第5章农户+政府：推动电商成长的行动主体....................................585.1农户

8、：创造力发挥的主体..................................................581.自主性创造，激发创业热情............................................582.合作性创造，组织带动创新............................................675.2政府：推动、服务与连接...........................