心晴伞吧商业策划书.docx

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1、心晴伞吧商业策划书1资料内容仅供参考，如有不当或者侵权，请联系本人改正或者删除。目录简介:执行概要····································3一、公司概况(一)公司起源·······························4(二)公司宗旨································5(三)公司灵魂································52资料内容仅供参考，如有不当或者侵权，请联系本人改正或者删除。(四)公司服务理念····························5二、市场分析(

2、一)雨伞产业分析····························6(二)地理优势································9(三)我们伞店的优势··························9(四)人口消费分3资料内容仅供参考，如有不当或者侵权，请联系本人改正或者删除。析···························10(五)海南人口结构分析·······················11(六)品牌定位·······························12三、产品介绍(一)主营产品···············

3、················13(二)特色产品······························154资料内容仅供参考，如有不当或者侵权，请联系本人改正或者删除。1、”拐杖伞”2、”暗香系列”3、”懒人系列”4、”满天星系列”(三)兼营产品······························18(四)产品定价······························19四、公司战略(1)创立阶段·······························195资料内容仅供参考，如有不当或者侵权，请联系本人改正或者删除。(2)转型阶段·····

4、··························19(3)发展阶段·······························20(4)成熟阶段·······························19五、团队管理的组织和运作1、团队人员设置·····························212、团队运作原6资料内容仅供参考，如有不当或者侵权，请联系本人改正或者删除。则·····························213、人才管理·································22六、关键的风险和问题·······

5、·····················22七、营销战略(一)具体策划································24(二)广告媒体部分··························7