大学英语(统考)在线练习题11(客观题).doc

《大学英语(统考)在线练习题11(客观题).doc》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、优选请同学及时保存作业,如您在20分钟内不作操作,系统将自动退出。大学英语（统考）在线练习题11(客观题)试卷总分：100测试时间：--阅读理解单选题完型填空、阅读理解（共4道试题，共40分。）1.Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.F

2、orexample,someadvertisershaveappealedtopeople’sdesireforbetterfueleconomyfortheircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage.Someoftheproductswork.Othersareworthlessandawasteofconsumers’money.Sometimesadvertisingisintentionallymisleading.Afew

3、yearsagoabrandofbreadwasofferedtodieters（节食者）withthemessagethattherewerefewercalories（热量单位，大卡）ineveryslice.Itturnedoutthatthebreadwasnotdietetic（适合于节食的）,butjustregularbread.Therewerefewercaloriesbecauseitwasslicedverythin,buttherewerethesamenumberofcaloriesine

4、veryloaf.Onthepositiveside,emotionalappealsmayrespondtoaconsumer’srealconcerns.Considerfireinsurance.Firesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsu

5、rance20/20优选plansaswellasthemessageintheads,theywillbenefitfromtheadvertising.Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportantenoughtojustifybuyingit?Advertisingisintendedtoappealtoconsumers,butitdoesnotforcethemtobuytheproduct.

6、Consumersstillcontrolthefinalbuyingdecision.1).Advertisingcanpersuadetheconsumertobuyworthlessproductsby_________.A.keepingabalancebetweenqualityandpriceB.convincinghimoftheirlowpriceC.appealingtohisbuyingmotivesD.stressingtheirhighquality满分：2分2).Thereasonwhyt

7、hebreadadvertisementismisleadingisthat________.A.thetotalnumberofcaloriesintheloafremainedthesameB.thinslicesofbreadcouldcontainmorecaloriesC.theloafwascutintoregularslicesD.thebreadwasnotrealbread满分：2分3).Thepassagetellsusthat_______.A.advertisementsoccasional

8、lyforceconsumersintobuyingthingstheydon’tneedB.thebuyingmotivesofconsumersarecontrolledbyadvertisementsC.sometimesadvertisementsreallysellwhattheconsumerneeds20/20优选D.fireinsurance