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1、牛津高中英语模块四第一单元-Reading课件Unit1AdvertisingReading:AdvertisementsPSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofPSA.TFTWhereareadvertisementsusuallyfound?Theya
2、reusuallyfoundinnewspapersandmagazine,ontheInternet,radioandtelevision.Readthearticleonemoreandfindanswerstothefollowingquestions.2.WhatisthemajordistinctionbetweencommercialadvertisementandPSAs?Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductor
3、service,whileapublicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.
4、4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.MatchthenewwordswiththeirmeaninginPartD.Answers:1.___
5、__2.______3.______4.______5._____6.______7.______8.______hcbdfgeaReadthee-mailinPartEandcompleteit.Answers:1.______________2.________________3.______________4.________________5.______________6.________________7.______________8.________________dealingwithcommentspromo
6、tefoolevenifcheatedcampaignsbenefit返回目录Whatisexpositorywritingmeanttodo?Itismeanttointroduceyoutobasicinformationonatopic.Whatisitsbasicformat?Introductionofthesubject,examplesandfactsthatdeveloporsupportthedetails,conclusion.ReadingStrategyWorkinpairsorgroups.Fillin
7、theblanksaccordingtothetext(P2-3).TypesofadsSimilaritiesPlacesfoundMethodsusedCommercialadsPSAsnewspapers,magazines,theInternet,radio,televisioncleverlanguageattractivepicturesTypesofadsDifferencesPurposesValidityCommercialadsPSAstopromoteaproductorserviceTheyarenota
8、ltogetherinnocent.toeducatepeopleabouthealth,safetyoranyotherproblemthataffectspublicwelfareTheyarehelpfulandwecanlearnalotbyfollow
