牛津英语模块四第一单元Reading.ppt

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1、Morning~Agoodlifeiswhenyouassumenothing,domore,needless,smileoften,andrealizehowblessedyouareforwhatyouhave.美好生活就是不瞎想，做得多，要得少，常微笑，意识到你现在是多么的幸运。ReviewWhatisanadvertisement?(definition)advertisementagoodwayto____________________________agoodwayto_________________________

2、___sellproductsorservicesmakepeopleawareofsocialproblems.commercialads/CAs商业广告publicserviceads/PSAs公益广告AGuessinggameCanyouguesswhattheadsareadvertising?13524NescafeGettingthemessageYou’resurrounded!GettingthemessageThemostpowerfulpesticideProtectwater,Protectourselves.

3、Cherishyourlife!CommercialadvertisementsPublicserviceadvertisementsReadingStrategyWhatisexpositorywritingmeanttodo?Itismeanttointroduceyoutobasicinformationonatopic.Whatisitsbasicformat?Introductionofthesubject,examplesandfactsthatdeveloporsupportthedetails,conclusion.

4、ReadingStrategyDiscussionCAsVSPSAsmakepeoplebelievetheyaretellingthetruth,sometimesbytrickingusPSAsCommercialadseducatepeopleaboutproblemsinsocietyoraboutpeoplewhoneedhelpservethepublictheyareusuallyfreeandusuallytrueencouragepeopletobuyaproductorservicemakemoneyDiscus

5、sion:1.Haveyoueverboughtaproductorserviceafterreadingorwatchinganad?2.Whataretheadvantagesandthedisadvantagesofads?Advantages&disadvantagesofads.AdvantagesDisadvantagesProvideinformationaboutlatestproducts.Misleadcustomersorcheatthemofmoney.Increasesalesbyrepeatedadver

6、tising.Givefalseorincorrectinformation.Cutcostsofnewspapersandmakethemcheaper.TaketoomuchtimeorspaceonTVornewspapers.Makethepublicawareofsocialproblems.Maketeenagerswantthingsthatcostmuch.LanguagePoints1.wecanfindadvertisementsalmostwhereverwego.(L1)Youshouldmakeadisti

7、nctionbetweenrightandwrong____________youdo.Somepeopleenjoythemselves_______theyare._______youcome,youarewelcome.______breakstherulewillbepunished._______ofusgetshomeearliercookssupper._______muchheeats,hedoesn’tgetfat.whateverwhereverWheneverWhoeverWhicheverHowever2.W

8、earesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.beusedtodo被用来做beusedtodoingsth习惯于做某事usedtodosth过