最新牛津高中英语模块4第一单元-Welcome-to-the-unit教学讲义ppt.ppt

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1、牛津高中英语模块4第一单元-Welcome-to-the-unitDoyouknowthenameofthesong?Whatdoesitadvertise?RhythmoftherainWelcometotheunitUnit1AdvertisingMeansoftransportationOnbillboardsbannersWhatisanadvertisement?Whatisanadvertisement?(definition)advertisementagoodwayto________________________

2、____agoodwayto____________________________sellproductsorservicesmakepeopleawareofsocialproblems.Picture-talking:Icansee__________inthepicture.Theadtriestosell__________.Ifweusetheproduct,wewill________Ittriestomake/remindus_________airlineserviceIfyoucreateanadaboutair

3、lineservice,whatdoyouthinkisthemostimportantsafefastcomfortablecheapWhatcanyouseeinthepicture？harmful?badeffectsoftakingdrugssloganaposterofshampooadHowdoestheaddescribeshampoo?soft,shineDoyouthinkitwillsuccessfullypersuadepeopletobuythisshampoo?commercialadvertisement

4、spurpose?Whatisthepurposeoftheseadvertisements?Tosellproducts/servicesToencouragepeopletobuyproducts/services.publicserviceadvertisements/PSAspurpose?tomakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.Whatisanadvertisement?(definition)advertisementagoodwayto_

5、___________________________agoodwayto____________________________sellproductsorservicesmakepeopleawareofsocialproblems.commercialads/CAs商业广告publicserviceads/PSAs公益广告AGuessinggameCanyouguesswhattheadsareadvertising?NescafeGettingthemessageYou’resurrounded!Gettingthemess

6、ageThemostpowerfulpesticideProtectwater,Protectourselves.Cherishyourlife!CommercialadvertisementsPublicserviceadvertisementsFillintheblanks:A:Idislikeads.Shallwechangethechannel?B:Butadsarepartof(1)_______life.Everyonemustfacethem.A:Adsarenogood.Theyalwaystryto(2)_____

7、_youtobuywhatyouactuallydon’tneed.B:Well,doyoumeansomeadseventellliesto(3)________customers?A:That’swhatIreallymean.B:ButIthinkwhatyouhavesaidisonlypartlytrue.In(4)_____,someadsareverygood.modernpersuadecheatfactA:Verygood?Couldyoushowmesomeexamples?B:Yes,some(5)______

8、__(6)________adstrytoeducatepeopleaboutsafety,healthandsoon.Whatdoyouthink?A:Iagree,but(7)____________adsarequitediff