论汽车合资企业中的跨文化管理论文

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1、论汽车合资企业中的跨文化管理毕业论文目录一、汽车合资企业及其企业文化概况·································································41、我国汽车合资企业概况················································································42、汽车企业文化的内涵及意义·····························································

2、···········5二、跨文化管理的实施····························································································71、跨文化管理的内涵························································································72、跨文化管理的必要性·············································

3、·······································83、跨文化管理的方法分析················································································103.1本土化策略·····················································································103.2文化相容策略································

4、·················································103.3文化创新策略·················································································103.4文化规避策略·················································································103.517文化渗透策略························

5、·························································113.6借助第三方文化策略·····································································113.7占领式策略·····················································································11三、从广州标致到广州本田的跨文化管理分析·············

6、·······································111、广州标志与广州本田的企业背景································································112、中日法的文化差异························································································123、广州标致与广州本田的管理文化差异·····························

7、···························134、广州跨文化管理的经验与教训····································································144.1解决文化冲突，形成共同价值观·················································144.2实现三种文化三种层次的融合·····················································144.3.文化差异最小化处理····

8、································································144.4.从文化差异中得到竞争优势····························