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1、从文化层面分析中美消费观的差异毕业论文ContentsAbstractI摘要II1Introduction11.1SignificanceandAimofthePaper11.2OrganizationofthePaper12LiteratureReview22.1TheDefinitionofConsumptionConception22.2RelatedResearchesAbroadandatHome23TheComparisonofChineseandAmericanConsumptionConception33.1ConservatismandAdventurism33.2
2、FutureConsumptionandExcessiveConsumption43.3FrugalityandEnjoyment53.4PracticabilityandForm53.5CollectivityandIndividuality64TheInfluencesofChineseandAmericanCulturesonConsumptionConception64.1TheInfluencesofGeographyonConsumptionConception74.2TheInfluencesofSocialDevelopmentonConsumptionConcept
3、ion74.3TheInfluencesofValuesonConsumptionConception84.4TheInfluencesofTraditionalFamilyEducationonConsumptionConception94.5TheInfluencesofEntertainmentsonConsumptionConception105SomeInspirationsforEstablishingaCorrectConceptofConsumption105.1LivingwithinOurMeansandModerateConsumption105.2Avoidi
4、ngBlindObedienceandRationalConsumption105.3ProtectingtheEnvironmentandGreenConsumption116Conclusion12References13I1IntroductionWecreatecultureswhichalsocreateourselves.Eachnationcreatesdifferentculturesintheirdifferentways;inturn,differentculturesalsocreatevariousnations.Cultureisthecomplexwhol
5、ethatincludesknowledge,belief,art,law,morals,customs,andanyothercapabilitiesandhabitsacquiredbyhumansasmembersofsociety.Itincludesalmosteverythingthatinfluencesanindividual’sthoughtprocessesandbehaviors(Hawkins,Best,Coney,2003:42).Asweallknow,differentcountrieshavedifferentcultures,whichinfluen
6、cehumanlifeinvariousaspects.Duetothedifferentculturalbackground,thereexistbigdifferencesincustomers’behaviorsorconsumptionconcepts,soitisimpossibletodissociateconsumptionconceptionfromculture.ThispaperistomakeastudyonthedifferencesofChinese-Americanconsumptionconceptionsfromtheperspectiveofcult
7、ure.1.1SignificanceandAimofthePaperConsumption,asameansforhumanstomeetindividualneeds,isdeterminedbyconsumers’subjectivefactorsincertainsocieties,butgenerallybrandedwiththeculturalimprint.Underthebackgroundofglobalization,greatcha
