资源描述：
《从文化层面分析中美消费观的差异毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、从文化层面分析中美消费观的差异毕业论文ContentsAbstractI摘要II1Introduction11.1SignificanceandAimofthePaper11.2OrganizationofthePaper12LiteratureReview22.1TheDefinitionofConsumptionConception22.2RelatedResearchesAbroadandatHome23TheComparisonofChineseandAmericanConsumptionConcepti
2、on33.1ConservatismandAdventurism33.2FutureConsumptionandExcessiveConsumption43.3FrugalityandEnjoyment53.4PracticabilityandForm53.5CollectivityandIndividuality64TheInfluencesofChineseandAmericanCulturesonConsumptionConception64.1TheInfluencesofGeographyonConsu
3、mptionConception74.2TheInfluencesofSocialDevelopmentonConsumptionConception74.3TheInfluencesofValuesonConsumptionConception84.4TheInfluencesofTraditionalFamilyEducationonConsumptionConception94.5TheInfluencesofEntertainmentsonConsumptionConception105SomeInspi
4、rationsforEstablishingaCorrectConceptofConsumption105.1LivingwithinOurMeansandModerateConsumption105.2AvoidingBlindObedienceandRationalConsumption105.3ProtectingtheEnvironmentandGreenConsumption116Conclusion12References13I1IntroductionWecreatecultureswhichals
5、ocreateourselves.Eachnationcreatesdifferentculturesintheirdifferentways;inturn,differentculturesalsocreatevariousnations.Cultureisthecomplexwholethatincludesknowledge,belief,art,law,morals,customs,andanyothercapabilitiesandhabitsacquiredbyhumansasmembersofsoc
6、iety.Itincludesalmosteverythingthatinfluencesanindividual’sthoughtprocessesandbehaviors(Hawkins,Best,Coney,2003:42).Asweallknow,differentcountrieshavedifferentcultures,whichinfluencehumanlifeinvariousaspects.Duetothedifferentculturalbackground,thereexistbigdi
7、fferencesincustomers’behaviorsorconsumptionconcepts,soitisimpossibletodissociateconsumptionconceptionfromculture.ThispaperistomakeastudyonthedifferencesofChinese-Americanconsumptionconceptionsfromtheperspectiveofculture.1.1SignificanceandAimofthePaperConsumpt
8、ion,asameansforhumanstomeetindividualneeds,isdeterminedbyconsumers’subjectivefactorsincertainsocieties,butgenerallybrandedwiththeculturalimprint.Underthebackgroundofglobalization,greatcha
