Analysis- microblogging marketing and application of rationality-毕业论文翻译.doc

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1、……………………………………………………………最新资料推荐…………………………………………………Analysis：ｍicrobloggingmａｒkｅｔinｇａndapｐｌiｃａtｉoｎｏfratiｏnａｌitｙ(Reｓｅarchpaperｓ　ＤｏwnloａｄNews)Ａｂsｔract：Ａｓａ　micｒoｂloggingsocial　media　iｎbｕｉldingcuｓtomｅr　relatｉonsｈipsandｒeputation　ｆoｒｃrisismaｎａgemenｔ,andinｔhｅevent　promｏtion　andproｄuct　marｋｅtiｎgas　w

2、ｅllasthｅ　ｇrowing　roｌｅ　ofｉｍpoｒtaｎｃeinｅnｔeｒpｒisｅs.Nugｇeｔsｍiｃroblｏgging　Marketing　ａnattacｈedorganｉsms，　iｓthenetwoｒkｏｆwatｅr　aｒmy.　hｏw　“ｚomｂiｅ　pｏwdeｒ”　togo“watｅr＂ｓaveｄ“true”,　sｏ　thａtinfoｒmａｔｉｏｎis　tｒuｅandefficienｔ　ｃoｍmunｉcaｔｉon,ｍiｃroblogginｇｍarｋｅtｉｎga　major　ｐｒoｂlｅm.Keywｏｒds:　microbｌoｇgｉｎｇmarke

3、tiｎｇ,　social　mediａ，　nｅｔｗork　ofwａterａrmyＣLC：　G2０6Ｄocｕmｅntｃode:AﻭﻪArtｉｃｌeID167２—８１22(2012)08－０067-02 ﻪＭｉｃroｂlogginｇ　isatimｅlｙreleaseｏｆ　iｎfｏrｍationｓyｓtems,aｔｙpｉcaｌｗeb２。０spiritual17/17……………………………………………………………最新资料推荐…………………………………………………ｍanｉfesｔaｔions。　Its　bｉggestfｅaｔurｅ　isthｅ　ｉｎtegrationａｎd　open

4、ｉng　of　ＡPI,ｖia　ｍobiledevicｅｓ，ＩMsｏftｗaｒeanｄexternalAPI　ｉｎｔerｆaｃeiｎa　variｅtyoｆwaysmｉcｒobloｇgingplaｔfoｒmnewsreｌeaｓe． ﻪ　　Micｒoblogｇinｇｉn　bｕiｌｄingcustｏmerrelatioｎships　andrｅputation　fｏｒｃrisismanａｇｅmeｎｔandeｖentpｒomotioｎandproｄuｃt　promｏtionin　the　rｏｌeｍoｒeaｎdmｏｒｅeｎteｒprises,seｒviｃe　proｖｉdeｒsando

5、pｅratorsｍｉcrｏｂｌogｇingatｔentiｏnｏｆindustｒｙeｘpeｒts，sｏ　tｈat　social　mediａ　maｒkｅｔingｔｈaｔ　“evｅｒyonｅｉｎvolvedin　ｍarkeｔinｇpowｅr“frｏmcoｎｃeptto　ｒｅalｉtｙ。Ｍａrt,Vaｎguard，Meｔro,Esliｔeａnｄotｈercoｍpａniｅshaｖewith　themicroｂｌoｇginｇ　platｆorm,videobroａdcａstadverｔising,pubｌiｓhiｎg　quｉzｐromotioｎｓ，conｄｕctcuｓtoｍeｒseｒ

6、ｖｉceandｃrｉsiｓpublic　ｒelatｉoｎｓ,ａnd　thrｏughｖarｉouｓonlｉneｅvent　aｔtraｃｔedfaｎs’attenｔion,to　aｃhｉevetheｉｎteractiｏnbetween　conｓumｅrsandreal—tiｍｅ　ｃｏmmentａｒｙforwａrding，andtｈuseｎhaｎcethe　compａnｙ’ssales　performancｅ。17/17……………………………………………………………最新资料推荐………………………………………………… ﻪFirｓt，thecｏmmｅrcｉaｌvaｌｕe　oｆｍi

7、croblogginｇAnalyｓis：Possibilｉtiesaｎd　rａtioｎalityﻭ1Ｓoｃiaｌ　ｍedｉa:　wｈatｔopｉｃｓcaｎｂe　ﻭMicrobｌoｇgiｎgisasocialmeｄiａanｉmpｏrtaｎtform,wｉｔhtｈeｐublicｆreelyａvailabｌeeｄｉtiｎgfｅaｔｕres　ｓｕｃｈasｑuiｃｋ　andeaｓｙtｏachｉｅｖe　dialoｇueanｄｏｔheｒformsoｆ　mediahaｖｅprｏpagａtion　vｅｌocityisdｉfficult　toａｃhiｅvea