管理学原理robbins_ppt08

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1、PowerPointPresentationbyCharlieCookCopyright©2005PrenticeHall,Inc.Allrightsreserved.LEARNINGOUTLINEFollowthisLearningOutlineasyoureadandstudythischapter.TheImportanceofStrategicManagementExplainwhystrategicmanagementisimportant.Discusswhatstudiesoftheeffecti

2、venessofstrategicmanagementhaveshown.TheStrategicManagementProcessListsixstepsinthestrategicmanagementprocess.Describewhatmanagersdowhentheydoexternalandinternalanalyses.Explaintheroleofresources,capabilities,andcorecompetenciesintheinternalanalysis.2Copyrigh

3、t©2005PrenticeHall,Inc.Allrightsreserved.LEARNINGOUTLINE(cont’d)FollowthisLearningOutlineasyoureadandstudythischapter.TypesofOrganizationalStrategiesExplainthethreegrowthstrategies.DiscusstheBCGmatrixandhowit’sused.DefineSBUsandbusiness-levelstrategies.Descri

4、betheroleofcompetitiveadvantageinbusiness-levelstrategies.ExplainPorter’sfiveforcesmodel.Describethreegenericcompetitivestrategies.3Copyright©2005PrenticeHall,Inc.Allrightsreserved.LEARNINGOUTLINE(cont’d)FollowthisLearningOutlineasyoureadandstudythischapter.S

5、trategicManagementinToday’sEnvironmentDiscusstheimplicationsofdynamicanduncertainenvironmentsonorganizationalstrategy.Explaintheruleofthreeanditssignificancetostrategicmanagement.Describestrategiesapplyinge-businesstechniques.Explainwhatstrategiesorganization

6、mightusetobecomemorecustomerorientedtobemoreinnovative.4Copyright©2005PrenticeHall,Inc.Allrightsreserved.StrategicManagementThesetofmanagerialdecisionsandactionsthatdeterminesthelong-runperformanceofanorganization.5Copyright©2005PrenticeHall,Inc.Allrightsr

7、eserved.WhyStrategicManagementIsImportantItresultsinhigherorganizationalperformance.Itrequiresthatmanagersexamineandadapttobusinessenvironmentchanges.Itcoordinatesdiverseorganizationalunits,helpingthemfocusonorganizationalgoals.Itisverymuchinvolvedinthemanage

8、rialdecision-makingprocess.6Copyright©2005PrenticeHall,Inc.Allrightsreserved.Exhibit8.1TheStrategicManagementProcess7Copyright©2005PrenticeHall,Inc.Allrightsreserved.StrategicManagementPr