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时间:2017-11-15
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1、PowerPointPresentationbyCharlieCookCopyright©2005PrenticeHall,Inc.Allrightsreserved.LEARNINGOUTLINEFollowthisLearningOutlineasyoureadandstudythischapter.TheImportanceofStrategicManagementExplainwhystrategicmanagementisimportant.Discusswhatstudiesoftheeffecti
2、venessofstrategicmanagementhaveshown.TheStrategicManagementProcessListsixstepsinthestrategicmanagementprocess.Describewhatmanagersdowhentheydoexternalandinternalanalyses.Explaintheroleofresources,capabilities,andcorecompetenciesintheinternalanalysis.2Copyrigh
3、t©2005PrenticeHall,Inc.Allrightsreserved.LEARNINGOUTLINE(cont’d)FollowthisLearningOutlineasyoureadandstudythischapter.TypesofOrganizationalStrategiesExplainthethreegrowthstrategies.DiscusstheBCGmatrixandhowit’sused.DefineSBUsandbusiness-levelstrategies.Descri
4、betheroleofcompetitiveadvantageinbusiness-levelstrategies.ExplainPorter’sfiveforcesmodel.Describethreegenericcompetitivestrategies.3Copyright©2005PrenticeHall,Inc.Allrightsreserved.LEARNINGOUTLINE(cont’d)FollowthisLearningOutlineasyoureadandstudythischapter.S
5、trategicManagementinToday’sEnvironmentDiscusstheimplicationsofdynamicanduncertainenvironmentsonorganizationalstrategy.Explaintheruleofthreeanditssignificancetostrategicmanagement.Describestrategiesapplyinge-businesstechniques.Explainwhatstrategiesorganization
6、mightusetobecomemorecustomerorientedtobemoreinnovative.4Copyright©2005PrenticeHall,Inc.Allrightsreserved.StrategicManagementThesetofmanagerialdecisionsandactionsthatdeterminesthelong-runperformanceofanorganization.5Copyright©2005PrenticeHall,Inc.Allrightsr
7、eserved.WhyStrategicManagementIsImportantItresultsinhigherorganizationalperformance.Itrequiresthatmanagersexamineandadapttobusinessenvironmentchanges.Itcoordinatesdiverseorganizationalunits,helpingthemfocusonorganizationalgoals.Itisverymuchinvolvedinthemanage
8、rialdecision-makingprocess.6Copyright©2005PrenticeHall,Inc.Allrightsreserved.Exhibit8.1TheStrategicManagementProcess7Copyright©2005PrenticeHall,Inc.Allrightsreserved.StrategicManagementPr
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