资源描述：
《管理学原理robbins_ppt04》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、PowerPointPresentationbyCharlieCookCopyright©2005PrenticeHall,Inc. Allrightsreserved.LEARNINGOUTLINEFollowthisLearningOutlineasyoureadandstudythischapter.WhatYourGlobalPerspective?Contrastethnocentric,polycentric,andgeocentricattitudestowardsglobalbusiness.Explainwhyit’simportantformanage
2、rstobesensitivetoglobaldifferencesUnderstandingtheGlobalEnvironmentDescribethecurrentstatusoftheEuropeanUnion.DiscusstheNorthAmericanFreeTradeAgreementandotherregionaltradealliancesinLatinAmerica.TellabouttheAssociationofSoutheastAsianNations.Explaintheinterdependencethatglobalizationinvo
3、lves.DiscusstheroleoftheWTO.2Copyright©2005PrenticeHall,Inc.Allrightsreserved.LEARNINGOUTLINE(cont’d)FollowthisLearningOutlineasyoureadandstudythischapter.DoingBusinessGloballyContrastMNCs,TNCs,andborderlessorganizations.Describethethreestagesorganizationsgothroughastheygoglobal.Defineexp
4、orting,importing,licensing,andfranchising.Describeglobalstrategicalliances,jointventures,andforeignsubsidiaries.ManaginginaGlobalEnvironmentExplainhowthegloballegal-politicalenvironmentaffectsmanagers.DiscussHofstede’sfivedimensionsforassessingcultures.3Copyright©2005PrenticeHall,Inc.Allr
5、ightsreserved.LEARNINGOUTLINE(cont’d)FollowthisLearningOutlineasyoureadandstudythischapter.ManaginginaGlobalEnvironment(cont’d)ExplainthenineGLOBEdimensionsforassessingcultures.Discussthechallengesofdoingbusinessgloballyintoday’sworld.4Copyright©2005PrenticeHall,Inc.Allrightsreserved.Mana
6、ginginaGlobalEnvironmentChallengesCopingwiththesuddenappearanceofnewcompetitorsAcknowledgingcultural,political,andeconomicdifferencesDealingwithincreaseduncertainty,fear,andanxietyAdaptingtochangesintheglobalenvironmentAvoidingparochialism5Copyright©2005PrenticeHall,Inc.Allrightsreserved.
7、AdoptingaGlobalPerspectiveEthnocentricAttitudeTheparochialisticbeliefthatthebestworkapproachesandpracticesarethoseofthehomecountry.PolycentricAttitudeTheviewthatthemanagersinthehostcountryknowthebestworkapproachesandpracticesforrunningtheirbusiness.GeocentricAttitud
