实用英语文函写作.ppt

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1、UnitOneBusinessLetterWritingLearningObjectiveofUnitOneUnderstandtheimportanceofwritingbusinesslettersGettoknowthestructureofbusinesslettersLearntoknowhowtousethesevenstandardpartsandthesixoptionalpartsLearntoknowthelayoutofbusinesslettersLearntoknowhowtowritetheenvelopsPartIGeneralIntroductiono

2、fBusinessLetterWritingInbusinessworld,letterwritingisoneofthemostimportantformsofwriting.Peopleinbusinesscircleregardthiskindofwritingasthemostsignificant.Businesstodayreliesonthesatisfactoryexchangesofinformationbecausecommunicationisthelifelineofmodernbusiness.Commercialcommunicationisofvital

3、importanceinmakingthecircleofbusinessrunsmoothlyandefficiently,suchassellingproductsandservices,establishingcreditandcollectingmoney,handlingcomplaintsandmisunderstandings.Writtenformscansecurecompleteunderstandingbetweenthepartiesinvolved.Transactionofanyimportancemustbereportedonpaper.Itestab

4、lishesarecordthatcanbeusedforlaterreference.Thewrittenwordsstandasapermanentrecordofeachtransaction.Therefore,mostPartIIStructureofBusinessLetters1.StandardPartsofBusinessLettersBusinesslettersareoftenevidenceofanarrangementoracontract.Theymustbewrittencarefully.Usuallytherearesevenstandardpart

5、s.Heading（信头）Date（日期）InsideAddress（信内地址）Salutation(称呼)Body(正文)ComplimentaryClose(礼貌结束语)Signature(签名)HeadingTheheadingsectioncontainsaprintedletterheadandatypeddateline.It’sthewriter’saddress.Theletterheadsgivesuchinformation:thefirm’sname,addressandpostalcode.Sometimesitmayalsohavetelephonenumb

6、er,telegraphicaddress,telexnumber,faxnumberandthekindofbusinesscarriedon.Example:ORIENTALCHEMICALCOOPERATION437South5thStreet,CalgaryAB,CanadaT2P5K1Fax:(010)4034609490Tel:(010)40346073752)DateThedateonabusinessletterisaveryimportantpieceofinformation.Alllettersaredated.Itincludes:themonth,the

7、dayandtheyear.Fortheday,eithercardinalnumbersorordinalnumberscanbeused.Thereisagrowingtendencytoomittheordinalsuffixes–st,-nd,-rdand–ththatfollowthedayofthemonth.Whenusingletterheadstationery,typethedateaspacebelowthelastlineofthe