中华电冰箱公司深入调查报告.docx

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1、中华电冰箱公司深入调查报告12020年5月29日中华电冰箱有限公司深入调查报告SMR赛立信商业征信有限公司3月目录一、概述41.1历史及沿革41.2发展计划51.3重大投资项目和发展方向61.4ERP信息管理71.5企业报刊及杂志7二、的产销数据82.1实际产量82.2完成销量82.3盈利情况92.4出口情况92.5费用支出情况9三、计划10文档仅供参考3.1产量计划.................................................................................1

2、03.2销量计划.................................................................................103.3费用预算.................................................................................11四、营销政策................................................................................

3、.124.1营销策略.................................................................................124.2价格政策.................................................................................124.3货款结算.............................................................................

4、....144.4组织及营销队伍建设.............................................................154.5产品分销.................................................................................194.5.1销售网络模式..................................................................214.5.2价格表.........

5、......................................................................234.5.3样机政策...........................................................................244.5.4分销渠道鼓励策略..........................................................254.5.5分销渠道管理.........................

6、.........................................264.5.6激励政策...........................................................................274.5.7终端销售...........................................................................274.6产品组合及策略..........................................

7、...........................314.6.1产品设计理念..................................................................314.6.2产品定位...........................................................................314.6.3组合策略................................................................

8、...........3212020年5月29日文档仅供参考4.7销售保障及支持.....................................................................334.8促销组合策略...........