来自希腊神话的商标ppt课件.pptx

来自希腊神话的商标ppt课件.pptx

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页数:14页

时间:2020-12-21

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1、SomeTrademarksRelatedtotheGreekandRomanMythologyTrademarks…VolkswagenPhaetonStarbucksHTCDroidErisVolkswagenPhaeton大众辉腾ThestoryofPhaetonAccordingtheGreekmythology,PhaetonwasthesonofHelios,whoistheancientgodofthesun.Themotherhadfilledthelad’sheadwithsomanystoriesofhisfatherthatth

2、eyouthwasquiteproud.whereverhewenthetoldthosestoriesagainandagainuntileverybodywastiredofhim.So,hisplaymatesaskedhimtoprovethathewasnotaliar.Thegodofthesunwasreadytohelphissonandmethisson’demand,andheeventookanoathbytheStyx.However,hewassurprisedtohearthattheboy’shopewastodrive

3、hisfierycarriage.Hetoldhissonofthedangersontheway,butfailedtochangehismind.AsHelioshadswornbytheStyx,hecouldnotbreakhispromise.Phaetonhappilyjumpedonthecarriageandsetoff.Soonhelosthisway,hegrewpaleatthegreatheightandthevastskyinfrontofhimandbehind.ThehorsesranwildlyandPhaetonco

4、uldn’tholdit.Straightdowntotheearththecarriagedashed,riversweredriedupandcropwithered.Men’scriedofsufferingroseupfromtheburntearth.TheenragedZeussoonfoundthecauseofthetrouble,andgaveoneofhismostpowerfulthunderboltsattheproudandcarelessboywithoutanyhesitation.Phaetondroppedstrai

5、ghtdownintoariveranddied.Starbucks星巴克ThestoryofSirensFaroutinthesea,therewasanisland,ontherockyedgeofwhichlivedthreeSirens.Halfhumanandhalfbird,theSirensisterssatinafieldofflowers,singinginvoicesthatexcitedtheheartsofmen.Theattractivesongsweresosweetthatshipswereattractedtothei

6、slandandstrucktopiecesontherocks.ActingontheadviceofCirce,OdysseustookcarefulpreparationagainsttheSirens.Beforetheirshipscametowheretheycouldhearthesong,Odysseushadhimselftiedtothemast,stoppedtheearsofhismenwithwaxandorderedthemtoignorehisordersandgestureswhentheywerepassingthe

7、fatalisland.Soontheycameinsightoftherockyisland,andtheattractivesongreachedtheearsofOdysseus.Itmovedhimsomuchthathestruggledindespairtofreehimselfandshoutedforhismentoturntowardstherichandflowerygrasslandofthesingingsisters.Butnoonepaidanyattentiontohim.Thesailorskeptstraighton

8、untiltheywerefarawaytheisland.Thenhisfriendsfreedhiman

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