牛津英语模块四Unit1-Readingppt课件.pptx

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1、M4U1AdvertisementReadingLetstudentsdothereadingcomprehension.Lead-inLead-inAguessinggame:whatproductdoesthepictureadvertise?DeliveryadNapkinadCoffeeadEarphoneadshampooadAnti-smokingadLearningaimsAfterthisclass,studentsshould:1.fullyunderstandthereadingmateri

2、al2.knowthetwomaintypesofads3.havearightattitudetowardsadvertisementSelf-studyStructureofthispassageReadingstrategyHowtoreadexpositorywriting?1.Introductionofthesubject2.Supportingdetails3.ConclusionSubject/topicAdvertisementsSupportingdetailsConclusionIntrod

3、uctionofadsPara1Paras2-4Para5IntroductionWhatanadvertisementis.Doesanadvertisementtellpeoplethecompletetruth?Publicserviceadvertisements.author’sopinions/suggestionsGuidanceandexplorationTask1Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuade

4、peopletobuyaproductorservice,ortobelieveinanidea.Task2Commercialad(topersuadetobuyandthentomakeprofit)CommercialadvertisementsTheyalwaysaimtopromoteaproductorservice.Whichkindofadvertisementdoesitbelongto?Whatdotheyaimtodo?Task3Publicservicead(toeducate)Which

5、kindofadvertisementdoesitbelongto?WhatarePSAsmeanttodo?Publicserviceadvertisements.(PSAs)Theyaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.TypesofadsExamplesSimilaritiesDifferencesplacesfoundmethodsusedpurposescom-pletetr

6、uth?Com-mercialadsPSABright-Teethfightsbadbreath!Yestolife,notodrugs.Knowledgechangeslife.newspapers,magazines,theInternet,radio,televisioncleverlanguage&attractivepicturespersuadepeopletobuy;makeprofitseducatepeople×√Discussion:Q:Whatattitudeweshouldhavewhen

7、wemeetsomeadvertisementswhichtellincompletetruth?useourintelligence¬beitsslaveSummaryWhathavelearnttoday?twomaintypesofadshavearightattitudetowardsadvertisementConsolidationFinishtherelatedexerciseonpage5.Writing你班就“广告”话题展开讨论，大家发表了不同的看法。请根据下列提示，用英语写一篇发言稿。6

8、0%的同学30%的同学你的观点丰富多彩促进产品的销售提高人们的生活粗制滥造言过其实欺骗消费者……Howtoexpressopinons?I(don’t)think/believe(that)…Itseemstome(that)…Inmyopinion/viewTome,…/Personally,...AssignmentReviewwhatwehavelearnt.Tha