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ID:57156642
大小:850.50 KB
页数:21页
时间:2020-08-02
《牛津英语模块四 unit1 advertisements课件.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、WelcomeLead-inLiveyoung1.Areyouinterestedintheadvertisement?Why?2.What’sthepurposeoftheadvertisement?Ittriestopersuadeustobuyaproductorservice,ortobelieveinanidea.Becauseoftheirexcitingimages,brieflanguageandcreativeideas.CommercialadsIttriestoeducate
2、peopleaboutthesocialproblems.PublicserviceadvertisementsUnit1ReadingAdvertisementsBrainstormingadvertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesExpositorywritingismeantto______________________________________.2.Itusuallyfollowsthe
3、samebasicformat(格式):1)Introductionofsubject2)Examplesandfacts(Body)3)ConclusionReadingstrategy:ReadingexpositorywritingintroduceyoutobasicinformationonatopicPart1Part2Part3(1)(2-4)(5)Wecanfindadvertisementsalmostwhereverwego.para2.Thedefinitionofads&m
4、aintypesTheadviceofthewriter:SkimmingStructureofthepassagepara3.Commercialadspara4.PublicserviceadsSomeinformationaboutadsIntroductionBodyConclusionWemustalluseourintelligenceandnotbeaslavetothem.ThestructureofPara3&Para4introductionofsubjectsupportin
5、gdetails(examplesandfacts)conclusionScanningIntroduction:Supportingdetails:Conclusion:Evenifanaddoesnotlie,itdoesn’tmeanitisaltogetherinnocent.TheexamplesofonetoothpasteadandanadaboutagroceryWemustnotfallforthiskindoftrick.ThestructureofPara3Introduct
6、ion:Supportingdetails:Conclusion:PSAsusesomeofthesamemethods,buttheyaremadetoservethepublic.①PSAsaimstoteachusandhelpusleadbetterlives.②PSAsencouragepeopletosupportpublicserviceprojects.③PSAsteachpeoplehowtolivehealthylives.Alloftheseadsaremeanttobene
7、fitthepublic,andyoucanlearnalotbyfollowingtheadvicetheygive.ThestructureofPara4What’rethesimilaritiesanddifferencesbetweencommercialadvertisementsandpublicserviceadvertisements?SimilaritiesCommercialads&PSAsPlacesfoundMethodsusednewspapers,magazines,t
8、heInternet,radio,televisioncleverlanguageandattractivepicturesDifferencesCommercialadsPSAsPurposesValidity(正确性)Examplestopromoteaproductorservicetoeducatepeopleabout…NotaltogetherinnocentHelpfulandwecanlearnalot…commercialsAdvertisementsPSAspr
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