牛津英语模块四Unit1 Reading课件.ppt

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1、M4U1AdvertisementReadingLetstudentsdothereadingcomprehension.Lead-inLead-inAguessinggame:whatproductdoesthepictureadvertise?DeliveryadNapkinadCoffeeadEarphoneadshampooadAnti-smokingadLearningaimsAfterthisclass,studentsshould:1.fullyunderstandthereadingmater

2、ial2.knowthetwomaintypesofads3.havearightattitudetowardsadvertisementSelf-studyStructureofthispassageReadingstrategyHowtoreadexpositorywriting?1.Introductionofthesubject2.Supportingdetails3.ConclusionSubject/topicAdvertisementsSupportingdetailsConclusionIntr

3、oductionofadsPara1Paras2-4Para5IntroductionWhatanadvertisementis.Doesanadvertisementtellpeoplethecompletetruth?Publicserviceadvertisements.author’sopinions/suggestionsGuidanceandexplorationTask1Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersu

4、adepeopletobuyaproductorservice,ortobelieveinanidea.Task2Commercialad(topersuadetobuyandthentomakeprofit)CommercialadvertisementsTheyalwaysaimtopromoteaproductorservice.Whichkindofadvertisementdoesitbelongto?Whatdotheyaimtodo?Task3Publicservicead(toeducate)W

5、hichkindofadvertisementdoesitbelongto?WhatarePSAsmeanttodo?Publicserviceadvertisements.(PSAs)Theyaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.TypesofadsExamplesSimilaritiesDifferencesplacesfoundmethodsusedpurposescom-pl

6、etetruth?Com-mercialadsPSABright-Teethfightsbadbreath!Yestolife,notodrugs.Knowledgechangeslife.newspapers,magazines,theInternet,radio,televisioncleverlanguage&attractivepicturespersuadepeopletobuy;makeprofitseducatepeople×√Discussion:Q:Whatattitudeweshouldha

7、vewhenwemeetsomeadvertisementswhichtellincompletetruth?useourintelligence¬beitsslaveSummaryWhathavelearnttoday?twomaintypesofadshavearightattitudetowardsadvertisementConsolidationFinishtherelatedexerciseonpage5.Writing你班就“广告”话题展开讨论，大家发表了不同的看法。请根据下列提示，用英语写

8、一篇发言稿。60%的同学30%的同学你的观点丰富多彩促进产品的销售提高人们的生活粗制滥造言过其实欺骗消费者……Howtoexpressopinons?I(don’t)think/believe(that)…Itseemstome(that)…Inmyopinion/viewTome,…/Personally,...AssignmentReviewwhatwehavelearnt.Tha