韬睿-企业愿景、使命、价值观与业务战略明晰指引

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1、企业愿景、使命、价值观与业务战略明晰指引韬睿咨询战略阐明方法－StrategyArticulationRoadMap战略目标StrategicObjectives战略Strategy驱动因素Drivers愿景Vision使命Mission价值观Values关键绩效指标標KeyPerformanceIndicators战略阐明过程(释例)－某国际性汽车公司公司中国分公司战略Strategy专注于客户客满意度之提升发展新销售网络建立创新的售后服务标准持续推展高品质产品战略目标StrategicObjectives高效的客户服务新销售渠道销货量达总营业额的15％将平均维修期

2、间较少至3天顶尖质量的产品和服务驱动因素Drivers愿景Vision使命Mission价值观Values保持在中国汽车市场的领导地位，并发展成为一家具有国际水平的汽车公司质量服务持续改进成为优质可靠的卓越汽车制造商关键绩效指标KeyPerformanceIndicators新渠道数维修时间培训课程参与人数客户满意度新渠道销货量新产品维修率新产品瑕疵率企业愿景、使命、价值观与业务战略明晰工作思路我们现在要阐明的是...战略目标StrategicObjectives战略Strategy驱动因素Drivers愿景Vision使命Mission价值观Values关键绩效指

3、标KeyPerformanceIndicators企业未来想要达成的模样、境界Whattheorganizationhopestobecome企业愿景SharedVisionExampleofVision-GeneralMotorCorporationAtGM,wearestrivingtocreateandmaintainanenvironmentthatnaturallyenablesthepeopleofGeneralMotors,itsunions,suppliers,anddealerstofullycontributeandachievepersonalfulfill

4、mentinthepursuitoftotalcustomerenthusiasm.2010年成为全球第五大汽车品牌ExampleofVision-HyundaiMotorGrouptobecomeoneofthetopfiveglobalautomakers.FordGlobalVisionisofacorporateculturewhichprovidesasafe,inclusive,andsupportiveenvironmentwherediversityisvaluedandeveryoneisempoweredtobeauthenticaboutthemselves

5、intheworkplace,withoutfearoflossofopportunity,thusallowingthemfullrealizationoftheirpotentialandequalparticipationinallaspectsofcorporatelife.ExampleofVision-FordMotorCompanyPerformance:FUNandSporty!•BrandImage:Increasemarketshare•Environment•Safety•Longevity•DependabilityExampleofVision-Volk

6、swagenMotorCompanyExampleofVision-ToyotaMotorCorporationOurVision:Contributingtoindustryandeconomythroughtechnologytransfer,humanresourcedevelopmentandvehiclesthatmeetglobalstandardsatcompetitiveprice.Contributingtowell-beingandstabilityofteammembers.Contributingtotheoverallgrowthforourbusine

7、ssassociatesandtheautomobileindustry.“SixHondasineverygarage.”ExampleofVision-HondaMotorsTobetheNo.1byfarinthequalityofSalesandServices,achieveavolumesaleof25000unitsandserviceretentionof4bytheyear2010.ExampleofVision-NissanCorporation我们现在要阐