资源描述：
《营销创业课件 Creative Focus Checklist2008.doc》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、CreativeConceptChecklistInteractiveCreativeTeamtoProducerThischecklistisusedtohelpCreativesstayfocusedonthemarketingconcepttheymustapplytotheproject.Wedon’twanttocreativevisualsorcopythatisnotrelevanttotheClient’sneeds.AccountManager:InteractiveManagementTeam:
2、Client:ClientProposedDeadline:qFromtheproducer,getallmediavisualssuchasprintads,TVC,radiocommercials,brochuresqListwhatvisualandemotionalelementsoftheirbrandappearinthisexistingmediaqPrioritizethelistofelements(around5ifpossible,shouldn’tbemorethanthis)qAnalyz
3、ethetopprioritiesfortheirinteractivepotential(graphicsthatcouldbeanimated,soundsfromtheTVCthatcouldbeusedasbuttonclicksorbackgroundsounds)qFromtheproducer,getthelistoftoplevelsectionstheywouldliketohave(thisbasicallydefinesthefundamentalscopeofyournavigation;a
4、ndmostoftenhelpstodefinetheinitialsitestructure)qWritedownaguideofthesitefromtheuser’spointofview,trackthesamestepsthatauserwouldtake,besureandmakeyourguideasefficientaspossibleqWriteuptheInteractiveCreativeConceptwhichincludes(seenextpage):qTheinitialsitemapb
5、asedontheoriginalfunctionalitybriefqThepath(s)thatusersmostoftenwillengageinqThefundamentallookandfeelbasedonthevisualsprovidedandvisualstobeaddedqThefundamentalinteractivity(wheretoclick,howtoclick,wheredoyougoafteryouclick)qDeliverCreativeConcepttoProducerqP
6、roducerwillseekapprovalfromClient,afterapprovalmovetothenextstepbelowqPreparegivenmaterialsforinitialproduction(scan,record,editcontent)qCreateinitialvisualsinwebpage(orcolorprint)formatbasedonalltheinformationaboveqDeliverinitialvisualstoProducerInstructionsf
7、romClientforVisuals(whataretherestrictionsthattheclientplacesonexistingbrandvisuals;i.e.companycolors,companysounds,companyfonts):Basedonthesitemapandfunctionalityelements,whatarethepath(s)thatusersmostoftenwillengagein:Inabriefdescription,whatisthefundamental
8、lookandfeelofthesitebasedonthevisualsprovidedandvisualstobeadded:Inabriefdescription,whatkindoffundamentalinteractivity(wheretoclick,howtoclick,whathappenswhenyouclick,wheredoyougo
