果蔬饮料的市场调研报告(王元珵)

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1、短学期市场调研报告报告题目：关于果蔬饮料的市场调研报告调研形式：论文，问卷调查姓名：王元珵学号：1145225班级：市场营销（2）2013年7月16目录1.调研概述31.1摘要31.2调研内容32.果蔬饮料市场现状分析42.1饮料产品的分类及其市场现状分析42.1.1饮料产品的分类42.1.2饮料产品市场现状分析42.2饮料市场竞争现状分析42.3饮料市场的前景43.饮料消费现状分析53.1消费者行为分析53.11性别............................................

2、.........................................................................................................................53.12年龄...............................................................................................................................

3、......................................53.13习惯.....................................................................................................................................................................53.14容量......................................

4、...............................................................................................................................53.15场合.........................................................................................................................

5、............................................53.16频率.....................................................................................................................................................................63.17健康................................

6、.....................................................................................................................................63.18价位...................................................................................................................

7、..................................................63.19需求.....................................................................................................................................................................63.110购买地点.......................

8、....................................................................................................................................63.111渠道...........................................................................