2014年职称英语综合类考试教材阅读判断文章及译文(12)

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1、中华会计网校&职业培训教育网联合推出2014年职称英语综合类考试教材阅读判断文章及译文（12）2014年职称英语考试时间为3月29日。小编为您整理职称英语教材中，阅读判断部分的文章及译文，希望对您有所助益。BrandsThewordbrandisacomprehensivetermthatencompassesothernarrowerterms.Abrandisaname,term,symbol,and/orspecialdesignthatisintendedtoidentifythegoodsorservicesofonesell

2、erorgroupofsellers.Abranddifferentiatesoneseller’sproductsfromthoseofcompetitors.Abrandnameconsistsofwords,letters,and/ornumbersthatcanbevocalized.Abrandmarkisthepartofthebrandthatappearsintheformofasymbol,design,ordistinctivecoloringorlettering.Itisrecognizedbysightbutm

3、aynotbeexpressedwhenapersonpronouncesthebrandname.Atrademarkisabrandthatisgivenlegalprotectionbecause,underthelaw,ithasbeenappropriatedbyoneseller.Thustrademarkisessentiallyalegalterm.Alltrademarksarebrandsandthusincludethewords,letters,ornumbersthatcanbepronounced.Theym

4、ayalsoincludeapictorialdesign.Somepeopleerroneouslybelievethatthetrademarkisonlythepictorialpartofthebrand.Onemajormethodofclassifyingbrandsisonthebasisofwhoownsthem—producersormiddlemen.Sunbeam,Florsheim,Spalding(athleticproducts),andSaraLeeareproducers’brands,whileAlls

5、tate,Shurfine,Sysco,Craftsman,andPenncrestaremiddlemen'sbrands.Thetermsnationalandprivatehavebeenusedtodescribeproducerandmiddlemanbrandownership,respectively.However,marketingpeopleprefertheproducermiddlemanterminology.Tosaythatthebrandofpoultryfeedmarketedinthreestates

6、byasmallBirmingham,Alabama,manufacturerisanationalbrand,whereasthebrandsofPenney’sorSearsareprivatebrands,stretchesthemeaningofthetermsnationalandprivate.词汇：encompass包含，包括;围绕letter用印刷字母子;写印刷体子differentiate区分，区别trademark商标distinctive区别性的;有特色的，与众不同的________________________

7、_____________________________________________[4]中华会计网校&职业培训教育网联合推出middleman经纪人，中间商，中间人vocalize说，清楚地发音;唱，练唱terminology术语，专门名词注释：1.differentiate…from…：把……与……区别开来。又如，differentiatetangibleassentsfromintangibleones：区分有形资产和无形资产。differentiate后也可用between。如differentiatebetweenrig

8、htandwrong：分清是非。2.appearsintheformof：以……形式出现3.…underthelaw，ithasappropriatedbyoneseller：依据法律，它已被卖着占有了。a