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1、专业英语结课作业论文题目：优乐美中的广告创意与表现院系名称：设计艺术学院专业班级：艺设F1004学生姓名：苗普阳学号：20104xxxxxxxx指导教师：吴xxOptimalmusicbeauty‘sadvertisingcreativityandperformanceOptimalmusicbeautyispleasedlangcompanyofferingamilkteaproducts,bestmusicbeautyteahavetaste,taro,coffee,liquor,chocolate,strawberry,6flavors,itusingpureCeylonte
2、apowderandfragrantmilkrefinedintomilkteapowderbagandagaintie-inglitteringandtranslucentgetridofjellyshapeDEcocograin,hotwaterashockcanenjoy.Inthemoderncommercialera,eachconsumerandhasauniqueconsumption,andtheirownanditwillbethecreativityinmodernadvertisingandaffectedbypicture.Nowwewillexploreh
3、adnokindofadvertisingcreativityandperformance.optimalmusicbeautyrationalappeal.AD:YuChen:whatiamyourare?Jay:youaremybestmusicbeauty.YuChen:soI'mmilktea.Jay:so,Icanputyouonthepalmsofhandsholdingthe.Consumersemotionalappealsandproductpromotioncombinedappeal.Thegeneralcurrentrapidconsumptioncateg
4、oryadvertising,mostlydirectedatproductfunctioncharacteristics,thehomogeneityrevealedserious,itishardtoimpresstheconsumer,improvebrandrecognition.Throughthetargetconsumerinsight,theyfoundthatthedeeppsychologicalneedsistheemotionalvaluerecognition.Combinedwithconsumers'emotionalappealsandproduct
5、characteristic,itisconcludedthatthesimilaritiesbetweenthetwoistoloveitselfandmilkteawarmtemperature,sweetwithastringenttasteandcarryingmilkteawaitingforthefeelofimageiscloselylinked.SpokespersonstrategyTheadvertisingcampaignchosejayChouasaspokesperson.ThroughtheconsumerresearchfoundthatjayChou
6、inthetargetconsumersrecognitionandpreferencedegreeishigh,caneffectivelyhelpsuperiorlyhappybeautytoraiseawareness.OptimalMusicbeautyteabyyoungUniversityUniversityborntolove,jayChoutofashionhandsomeappearance,superiortoMusicMusictalent,hasbeenpraisedbyyoungpeopletoworshipandadoredbyjayChoutoendo
7、rseoptimalMusicbeautymilkteaiscanbebestMusicbeautyteaelegant,happiness,beauty'suniqueBrandBrandconnotationtotheincisivelyandvividly.Inaddition,handinhandwithjayfilmingtheadvertisementactressalsolookssweetandtemperamentoutstanding,isafam
