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ID:40585560
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页数:4页
时间:2019-08-04
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1、FinalpaperforProfessionalEnglishforMarketing2010-2011春学期营销专业英语期末作业TheScopeofGlobalMarketing院系:经济管理学院专业:市场营销年级:__08营销二班__姓名:熊文鑫2011年5月31日4FinalpaperforProfessionalEnglishforMarketingProfiles:ThistextisaimedatgivingabriefintroductionandgeneralizingitsmainpointofthearticleTheScopeofGlobalMarketing,whi
2、chwastakingfromthebookprofessionalEnglishformarketing(writtenbyprof.Shenandprof.Cao,publishedbyMachineryIndustryPress).Contents:Theconceptofglobalmarketing.Thebenefitsofglobalmarketing.Thedifficultiesofglobalmarketing.Theimportanceofglobalmarketing.Thefocusofglobalcorporations.Globalversuscustomize
3、dproducts,orahybrid?BriefintroductionofthearticlethescopeofglobalmarketingThearticleismainlytalkingabouttheconceptofglobalmarketinganditsbenefits,difficultiesandtheimportanceforcompaniestoentertheinternationalmarkets.Finally,inthelasttwoparagraphs,theauthortalkedaboutthedilemmamanycompaniesmayencou
4、nteredwhenfacingtheglobalmarkets:shouldtheyuseaglobaloracustomizedstrategyintheproducttheysell,orastrategyinbetween?Nowlet’stakealookatthearticle.4FinalpaperforProfessionalEnglishforMarketingTheconceptofglobalmarketing:Statedsimply,globalmarketingismarketingacrossnationalboundaries.Thebenefitsofglo
5、balmarketing:Themainreasonforcompaniestodoglobalmarketingistoexploitabetterbusinessopportunityintermsofincreasedsalesandprofits.Eitherfirmsarelimitedintheirhomecountryortheiropportunitiesaregreatintheforeigncountries.Thedifficultiesofglobalmarketing:Intheforeignmarkets,companiesmayencountermanydiff
6、iculties,suchasculturaldifferences,differentcustomerbehaviorandsoon.whichneedmanagerstaketimeandpatience.Theimportanceofglobalmarketing:Theglobalmarketingisofgreatimportanceformanycompanieswhichwanttoachieveagreatsuccessamongthefiercecompetitiontoday.Thefocusofglobalcorporations:Aglobalcorporationi
7、sabusinessfirmthatlooksattheentireworldasonemarketandconductsresearchanddevelopment,manufacturing,financing,andmarketingactivitieswherevertheycanbestbedone.Suchfirmshaveatrulyglobalfocus----nationalboundari
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