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1、ThePolitenessPrincipleinBusinessEnglishletters浅析商务英语信函的礼貌原则1.CONTENTSIntroductionVocabularystrategyunderpolitenessprincipleSentencepatternunderpolitenessprincipleAspectsnotedunderthepolitenessprincipleConclusion2.IntroductionPolitenessisthelubricantofinteractionbetwee
2、npeople,andthebridgeofinterpersonalcommunication,alsosymbolofhumancivilization.AnimportantpointinpolitenessprincipleisYou-orientedattitude,whichisgivenpriorityto"theother"attitude,meaningtothinkfromeachother'spointofview,imagineeachother'sproblemsandsituationandtoconv
3、eytheiropinionsappropriatelyaccordingtotherequirementsoftheotherparty.Itcanalsobeunderstoodthatjoiningtheemotionalfactorsinconsiderationforothers,asfaraspossibleputtheotherperson'sinterestsinthemainpositionwhenweareintherationalbusinesstransactions.3.1.1TactMaxim1.2Ge
4、nerosityMaxim1.3ApprobationMaxim1.4ModestyMaxim1.5AgreementMaxim1.6SympathyMaximInanutshell,TactMaximistomaketheothermorebenefitandlesshurt.Tolearnthetranspositionthinkingincommunication,weshouldtrytounderstandeachother'sthoughtsandfeelings.GenerosityMaximrefersto“the
5、lesslettheirownbenefit,themorelettheirowndisadvantage.”Inbusinessactivitiestherewillhaveinevitablemisunderstandingsandunpleasantoccurrence,atthistimecommunicationshouldbecarriedoutinafriendlyandpeacefulway.Itrequirespraisingtheotherparty,theother'sstrengthandcredibili
6、tyasfaraspossible.Therespectsuchasproductsorprovideservicescanhelpgiveasincerecompliment,whichbringpositiveeffectintradecooperationofbothsides.ItisinexactlylinewithChineseculture:“Raiseother’sprinciples,belittleone’sown.”Thatmeansinbusinessactivities,thereisnotanexagg
7、erationofthecompany'sproductsandservices,needtoobjectivelyevaluate.Itreferstoresolvetheirdifferencesandincreasebothsidesoftheagreementasfaraspossible.Ifbothtradesideswanttocooperatesuccessfully,wemustunderstandeachotherandtrytoseekthemaximumagreement,alsofadeouttheird
8、ifferences..Thisprinciplereferstothesessionoftwosidesshouldestablishafriendlyrelationshipandmutualtrust,reducethedislikeandd
