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1、Firstinsightsintobusiness Unit6RetailingOverviewObjectivesWarm-upKeyvocabularyLead-inListeningReadingSpeaking:howtomakeatelephoneObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletocollectinformationonretailingprovideinformationonretailingknowaboutskillsonhowtomaki
2、ngaphoneWarm-upCanyoutellmewhichshoppingmethodsarethere?KeyvocabularyRetailingistheprovisionoftothecustomer.buygoodsdirectlyfromtheorfroma(themiddleman),andmaketheirincomefromthe,ordifference,betweenthepricetheypayforthegoodsandthepricetheysellthegoodsattothe.Aistheplacewherecusto
3、merscanpurchasegoods,e.g.,aora.Nowadays,manycustomersareshoppingfromhome:shoppingby,orisbecomingverypopular.KeyvocabularyRetailingistheprovisionofgoodsorservicestothecustomer.Retailersbuygoodsdirectlyfromthemanufacturerorfromawholesaler(themiddleman),andmaketheirincomefromthemargi
4、n,ordifference,betweenthepricetheypayforthegoodsandthepricetheysellthegoodsattotheconsumer.Aretailoutletistheplacewherecustomerscanpurchasegoods,e.g.,asupermarketoradepartmentstore.Nowadays,manycustomersareshoppingfromhome:shoppingbytheinternet,TVshoppingchannelsormail-ordercatalo
5、guesisbecomingverypopular.Keyvocabularyprovision:提供，供应～ofsthtosbe.g.Theprovisionofanewlibraryhasbeenofgreatbenefittothestudents.新图书馆的设立对学生大有好处。retail:零售retailerwholesale:批发wholesalerRetailing:includesalloftheactivatesinvolvedinsellinggoodsorservicesdirectlytofinalconsumersforperso
6、nal,nobusinessuseAretailerisanybusinessenterprisewhosesalesvolumecomesprimarilyfromretailing.Wholesaler:?3.margin书页的空白处余地，差数，差额，利润：profitmargin毛利润边缘4.retailoutlet:零售处，零售渠道5.purchase:buy6.departmentstore:百货商店7.TVshoppingchannels:电视购物频道8.mail-ordercatalogue:邮购目录Lead-inWorkinpairs.Lo
7、okatthebarchartwhichshowsreasonswhypeopledon’tlikeshopping.Discussthesequestions.1.Whatarethetwomainreasonspeopledon’tlikeshopping?2.Whatcanretailersdoaboutthesetwoproblemsinyouropinion?3.Canyoutellmetheadvantagesanddisadvantagesofinternetshopping?PronunciationListentothesesentenc
8、es.Howisthepronounced?Youcanorder
