跨文化交际知识缺失对商务英语学习的影响

跨文化交际知识缺失对商务英语学习的影响

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时间:2017-12-29

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1、1IntroductionRecentyears,Chinahaswitnesseditsrapiddevelopmentofcivilization,modernization,andglobalization,anditscontactwiththeworldhasbecomemoreandmorefrequent.Asweknow,ourcountryisinvolvedinacollageofinternationalaffairs,amongwhichbusinessaffairsarethemostinamount.AndEnglish

2、,asaninternationallanguagewell-knownbypeoplefromallovertheworld,hasagreatimpactonbusinessaffairs,sobusinessEnglishisanecessityandweattachgreatimportancetoitslearningincorrespondencewiththesocialdevelopment.Forthesakeofsatisfyingtheneedforbusinesstalentsandintellectuals,greatnu

3、mbersofcoursesconcerningBusinessEnglishhavebeensetinmanyuniversities,evenseniormiddleschools.However,thepresentexistingBusinessEnglishlearningisfarfromsatisfactory.Therefore,theurgentneedforthetimebeingistoimprovelearners’culturalawarenessanddeveloptheirinterculturalcommunicat

4、ioncompetenceinBusinessEnglishlearning,soastoachievethefinalgoalandrealpurposeofBusinessEnglishlearning.Asweknow,greatlyinfluencedbythetraditionalwaysoflearning,ourBusinessEnglishlearningputmuchmoreemphasisonthelinguisticknowledgeratherthancommunicativecompetence.Lotsoflearner

5、sstillfocusmostoftheirattentiononbusinessvocabularyorgrammaticalrules,leadingtothefactthattheyfailtoexpresstheirideasandthoughtsbymeansofEnglishinpractice,andhencecausingthemiscommunicationorfailureinthecommunication.Hence,thewriterchoosestheinfluenceoflackingknowledgeofInterc

6、ulturalCommunicationonBusinessEnglishLearningasthetopicofherthesisinordertopointouttheimportanceoftheknowledgeofInterculturalCommunicationonBusinessEnglishLearning,andtriestofigureoutthe25bestwaysoflearningBusinessEnglish,whichcancombineboththetheoreticalandpracticalknowledgew

7、ell.252TheoreticalFoundationInthischapter,theconceptandfeaturesoftheknowledgeofinterculturalcommunicationwillberespectivelyintroducedindetail,andthestudyofBusinessEnglishwillbeoverviewed.2.1TheFeaturesofBusinessEnglishLearningMarkEllisandChristineJohnson(1994:3)definedthat“Bus

8、inessEnglishmustbeseenintheoverallcontextofEnglishforSpecific

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