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ID:59289826
大小:2.21 MB
页数:21页
时间:2020-09-20
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1、BusinessPlanBYGroup2---TheWindsContentsMarketingResearchCompanyIntroductionMarketingPlanProductPricingDistributionPromotionSummary1PartMarketingResearchGlobalenvironmentUniversityculturalactivitiesincreased.Theincreasingawarenessofglobalenvironmentalprotection.Thegreatchangesinconsumerbehavior.Ao
2、bviousfluctuationbetweenoff-seasonandbusyseasonincostumerentalbusiness.IndustryEnvironment√thedevelopmentofeconomy,enterprisecultureandsocialistcultureBrightprospectLackofcostumevarietyPoorservicequalityImproperchoiceofrentallocationSlowflowofcapitalUnpunctualupdateofcostumesProblemsCompetitionTh
3、ethreatofotherclothingspecialtystoreandonlinecostumerentalstoreNeedsunsatisfied:PricesaretoohighThecostumesarenotcleanorcomfortableenoughThetypesandsizesofcostumesarelimited,makingcustomersloseinterest.4.Inconvenient.Somerentalshopsarefarawayanddonotprovidehomedeliveryservice.ADVICESAccordingtoth
4、eadviceinthesurvey,thetopthreedimensionsthatpeoplecareaboutareDesign,Price,andQuality.2PartCompanyIntroductionPart2CompanyIntroductionDescriptionofourbusinessTargetmarketPartnershipUniversityCostumeRentingServicesEnterpriseShort-term:SCNUstudentslong-term:AlluniversitystudentsBusinessownershipExi
5、stingunsatisfiedneedsBigmarketpotentialinuniversityTargetmarket3PartMarketingPlanPart3MarketingPlanProductPricingDistributionPromotionPart3MarketingPlan---ProductMoretypes:Formaldresses,Chineseancientcostumes,foreigncostumes,minoritynationalitycostumes,dancecostumes,cartoongarments,capandgown…Sub
6、sidiarybusiness:classuniforms,associationuniformsLowerpriceHigherqualityConvenienceAttentiveservices选项Options小计Subtotal比例Proportion中国古装(如汉服等)Chineseancientcostumes(suchasHanfu)10934.28%礼服Formaldresses19862.26%卡通人偶服装Cartoongarments6921.7%少数民族服装Minoritynationalitycostumes3811.95%舞蹈服装(如芭蕾服装等)Danceco
7、stumes10533.02%国外服装(如和服、韩服等)Foreigncostumes6319.81%本题有效填写人次318Part3MarketingPlan---ProductPart3MarketingPlan---Pricing¥40-100选项小计比例<204112.93%20-308928.08%30-406921.77%40-506119.24%50-60288.83%60-100299.15%本题有效填写人次317A
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